Get Out Of My Way

The life of an entrepreneur is a crazy journey into the unknown. This blog chronicles that journey. The lead writer is Naomi Simson who runs the fast-growing company RedBalloon. She had a long corporate career in marketing but has now been a boss for more than a decade.

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Teaching an old dog new tricks

Author: Naomi Simson on
Yesterday I was presenting at the Marcus Evans HR Summit on the Gold Coast – and I shared some of what I believe has created an engaged team at RedBalloon. I was very quick to let the audience know that I am not an HR professional, but a marketer passionate about a brand... who knows that people and relationships make a brand. So engagement is an obvious priority for me.

Conflict is challenging

Author: Naomi Simson on
People sometimes think that being a part of a "best place to work" means that it is party time all the time. That's not the case. Sure we work hard and play hard, but really what we do is challenge each other to greatness. We know that to be challenged can also be truly rewarding.

Something to talk about

Author: Naomi Simson on
Facing a blank page and a lack of creativity and on deadline for a blog... I always ask myself the question – what is going on for me now? Is it interesting for anyone else? What am I learning, discovering, being inspired by that could assist others?

I have a stimulus response addiction...

Author: Naomi Simson on
Performance and productivity expert, Andrew May poses the question: 'What does the perfect week look like?'. Is it an eight day week, if you had an extra day what would you do with it? Apparently 63% of Australian workers are sleep deprived... (not me, since I got my new sleep cycle app for my iPhone). It is much harder to be productive, let alone enjoy what we do if we are perpetually tired.

We all use zippers

Author: Naomi Simson on
Last year, RedBalloon was acknowledged by Hewitt Associates as one of only five employers to be accredited as the best places to work in 2009. I have had many discussions with the people from Hewitt and they have shared much of the research outcomes with us. I like hearing about the theory about why we have achieved such a high engagement score.

Better out than in

Author: Naomi Simson on

I was chatting with a friend this morning who said that he had three of his team resign in the last week. “That’s not good is it?” he asked.


Top 10 ideas for capitalising on the future

Author: Naomi Simson on
1. Set aside time for exploring ideas, reading, self-development – or just daydreaming. Try putting this time in your calendar as a recurring appointment and treat it with as much respect and preparation as your other appointments. Surely you could find two hours a week for this?

What would I do with $10k

Author: Naomi Simson on
Not long ago I was asked my advice on the 10 ways I would invest $10k into my small business if I was just starting out. In my experience it is better to do one thing well than to spread yourself too thin.

Keep your star staff happy

Author: Naomi Simson on

This article first appeared on 11 September, 2009

Not quite six days, but this week I've been in Perth, Brisbane, Melbourne then home to Sydney, last week Hobart and next week I go to Adelaide - lots of people wanting to hear about employee engagement.


Brand lessons from Rome

Author: Naomi Simson on
After a massively long and productive 2009 it is time to refresh... It is family time. As the kids are much older now, their first trip to Europe has been in the works for more than a year. Italy for a month. It is wonderful to watch them delight at ice-skating on the banks of the Tiber River in Rome, navigate the cobblestoned alleys, negotiate the purchase of bread each morning and learn about ancient cultures.

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