Anthea Hendry

Anthea Hendry started Hypoxi Australia after being convinced by sister Ariana that the pair could emulate the success of Hypoxi treatment clinics in Europe.

After Ariana tried a Hypoxi treatment while working in London, which attempts to drop weight using improved circulation, she convinced Anthea to help her obtain distribution rights and set up shop.

Capital was hard to come by, with two banks telling the pair their plan was too ambitious. However, an investor eventually put up $150,000 for the first studio and the business took off. Hypoxi Australia recorded $2.35 million in revenue during 2008-09, and recorded growth of 69.1% over the previous three years.

The downturn has affected Hypoxi's growth plans, but Anthea says the pair have made it through by focusing on existing operators and giving them more support and assistance.