Justus Wilde

The internet has been very good to members of SmartCompany's Hot 30.

Justus Wilde founded his Sydney-based eCommerce specialist agency in 2006, frustrated at what he saw as the strong technology focus taken by other agencies that forgot to address the strategic issues for their clients.

Amblique, which has revenue of more than $1.8 million, has won major accounts with retail clients including Supre, Specialty Fashion Group and Wanted Shoes, as well as its first large social media project, the www.votemypet.com.au animal health product campaign for Bayer which attracted over 550,000 visits in three months.

While Wilde says that operating a web business in Australia means working from a market that is some years behind the US in terms of sophistication, this provides an advantage in that there is much he can learn from what has been done overseas.

"Every day I learn more and more about what is really important for my business and my clients," Wilde says.