Monday, 15 February 2010
Revelations that Ian Thorpe's business empire has been knocked about by the global financial crisis have been highlighted by the poor performance of his food company Thorpedo Foods, which saw profits more than halve in 2008-09. ...
Practice, practice, practice then play
Friday, 12 December 2008
Too often, sales teams spend too much time on the ‘play’ aspect of their skill, and not enough time at the practice. SUE BARRETT ...
Ian Thorpe dives into mortgage market as brokers scramble to diversify
Wednesday, 19 November 2008
Former swimming champion Ian Thorpe has emerged as an investor in a new online mortgage business, just as one of Australia’s biggest mortgage brokers ramps up its expansion into commercial and personal lending. ...
Elite athletes find key to corporate success
Saturday, 06 September 2008
Lucrative sports deals don’t happen magically. There has to be a bit of sales magic too. ...
Olympic gold no million dollar guarantee
Saturday, 16 August 2008
While Australia's female swimmers have been the toast of Olympics, they'still don't make the list of our best-paid Olympians. JAMES THOMSON reveals why success in Beijing may not necessarily translate to million-dollar deals for athletes. ...
BRW rich sportsperson
Monday, 17 December 2007
Golfer Greg Norman was Australia's biggest-earning sportsperson in 2007, according to the latest BRW Top 50 Sports Earners. Norman earned $20 million, largely thanks to some very big endorsement deals, as he only played in one official tournament. He was ...
Social marketing, the nice way… Chairmarket wobbles… Cricketers are sponsor favourites… SMEs learn to share… Web browsers spreading germs…
Thursday, 10 May 2007
Social marketing – keeping it nice With Mother’s Day on Sunday, WebProNews.com has put together some of top tips for earning a good online reputation, listed under its ‘Mom’s Guide to Social Marketing’. Put your best foot forward: Put together a decent online ...
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