Ikea
News and interviews on Ikea including trends, features, blogs and community conversations from an Australian business perspective.
Adrian Wilson
Wednesday, 23 May 2012
Like many an enthusiastic young whippersnapper in real estate, Adrian Wilson got his start in the thankless role of leasing officer.  ...
Who is using behavioural economics?
Monday, 21 May 2012
A question I am often asked is "who is using behavioural economics?". The question is not surprising given we tend to look to what others are doing to help decide what we should do.  ...
Shoppers still prefer catalogues – the three times you should push them most
Thursday, 10 May 2012
While experts and analysts have been pushing retailers towards an omnichannel approach with an emphasis on online retail, experts say the traditional paper catalogue may have more of a hold on shoppers than you think.  ...
Likeable but not effective?
Tuesday, 16 November 2010
I seem to get on well with everyone, I know I am likeable, my staff don't seem to have a problem with me, my team is working well... yet the feedback I am getting from above is that I am not doing well enough and need to be more results focused. Help!  ...
Costco says Australian expansion being held back by Coles and Woolworths
Monday, 11 October 2010
The chief financial officer and executive vice-president of US retail giant Costco has taken a swipe at Australia's major supermarket chains, accusing Coles and Woolworths of trying to slow down Costco's Australian expansion.  ...
Hardware retailers’ expansion battle may put pressure on commercial rents, expert warns
Tuesday, 28 September 2010
Commercial property and land prices may face some upwards pressure as part of an expansion war currently being fought between giant retailers searching for unusually large warehouse-size blocks, one expert warns.  ...
Woolworths hardware stores could help local retailers, experts say
Monday, 13 September 2010
Local retailers will benefit from a proposed Woolworths hardware store in Geelong, but they need to offer more than a better price and start giving more personalised and professional attention to customers, one expert warns.  ...
IKEA expands with new Melbourne and Sydney stores
Monday, 06 September 2010
Swedish DIY furniture chain IKEA will expand with two new stores in Sydney and Melbourne, with one retail expert calling the move a definite reaction to a worldwide shift in consumer spending to frugality and value-based offers.  ...
What businesses can learn from IKEA's viral hide-and-seek Facebook game
Monday, 23 August 2010
Businesses must offer consistent products, watch customer behaviour closely and resist the urge to actually tamper in viral marketing if they want it to succeed, marketing experts say.  ...
Is anyone really listening?
Friday, 13 August 2010
One of the most powerful skills you can develop is your ability to listen. You may have heard me say, "The best way to be interesting is to be interested. The reason this principle is essential is because it makes your customers feel important. This feeling ...
Top social media campaigns & what you can learn from them
Tuesday, 10 August 2010
Social media is a great business tool, but how many companies are actually using it well?  ...
Five lessons from reclusive retail billionaires
Monday, 09 August 2010
For sale: One Mercedes S Class, 1996 model. Fully armoured, bulletproof glass and strengthened steel. Colour: Anthracite. Has 174,000 kilometres on the clock. One elderly owner, recently deceased. Will take offers over €100,000. May contain the secrets of one ...
Low cost ways to keep staff
Tuesday, 22 June 2010
The $US188 billion retailer Wal-Mart's latest strategy to build a smarter workforce is to offer its employees affordable online college degrees. If a staffer's performance evaluation is good and they have been with the company full-time for a year, or three ...
Popular... it's all about popular
Thursday, 13 May 2010
I recently went and saw (yet again) my favourite musical Wicked - based on the story of the witches in the Wizard of Oz.  ...
Lasoo to release iPad App
Thursday, 22 April 2010
Online catalogue aggregator Lasoo will launch an application for the iPad, banking on the success and popularity of its iPhone app.  ...
Bland Australia
Tuesday, 13 April 2010
It seems like ever since Paul Hogan told the world he would "put another shrimp on the barbie" we have been in a desperate and mostly unsuccessful search to recapture the lightning in a bottle that was.  ...
How your business should be using Facebook
Tuesday, 13 April 2010
Is your business ignoring one of the biggest markets on the planet? That is the question confronting Australian businesses who have failed to establish a strong presence on the world's most dominant social networking site, Facebook.  ...
Our top 10 online retailers
Thursday, 08 April 2010
The battle for the title of Australia's top online retailer has come down to a fight between the two heavyweights of the local e-tail sector. Both sell discount goods, both are growing rapidly – and both claim they hold the top position.  ...
The eight new rules of customer service
Thursday, 01 April 2010
The Australian economy might have sailed through the recession relatively unscathed, but don't think that customers haven't been changed by the GFC.  ...
All about price?
Thursday, 11 February 2010
As I recently drove up to a house to pitch for new business, I was a little shocked to see a competitor drive out of the street having just left the house I was going to. I'd been told there would be no competition for this business and as soon as I saw this ...


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