Impact Data
News and interviews on Impact Data including trends, features, blogs and community conversations from an Australian business perspective.
Killer email marketing strategiesTuesday, 13 July 2010
Email marketing has consistently been shown to be one of the most effective selling strategies in a business's arsenal - when it is done right. Join James Thomson, editor of SmartCompany.com.au and Ken Opray, director of Impact Data, as they go through the ...
20 start-up mistakes, and how to avoid them
Friday, 30 May 2008
Great businesses are born from hard times and innovations are spun from the need to do it better, cheaper, faster. Here are 20 misconceptions entrepreneurs make when launching a new product or venture – and some advice about what they should do at each st ...
10 ways to maximise returns on email marketing
Thursday, 27 March 2008
As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. By BRAD HOWARTH ...
Turning text messages into $M$
Tuesday, 19 February 2008
Impact Data has harnessed a straightforward service – text messaging – and made a successful business from it. Co-founder Lachlan Opray tells AMANDA GOME how the simple concept took off, and what has prompted its sale. ...
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