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advertising & marketing

2.8 million Twitter users in Australia, but how many are seeing the ads?

There are at least 2.8 million Twitter accounts in Australia, according to research by the Queensland University of Technology – but hold off on tweeting your marketing dollars just yet. by Kirsten Robb

Eight flexible marketing tricks from Cirque du Soleil

Running a business can sometimes feel like walking a tightrope. If you’re juggling your marketing plans, here are eight top tricks from Cirque du Soleil. by Cara Waters

How to market your business on a shoestring budget

There are plenty of ways you can market your business with very little money. by Amanda Rose

Six of Australia’s most offensive ads of 2014

The Advertising Standards Bureau has unveiled its list of the most complained about ads of the year so far, along with the reasons for the complaints. by Andrew Sadauskas

Virtual reality: How John Curnow created a new breed of advertising agency

John Curnow’s advertising agency has broken the mould when it comes to matching clients with the right talent for a specific brief. by Eloise Keating

Tired of pop-up ads? The 'native' alternative could be worse

Over the years the online world has become crowded with advertising pop-ups , banner advertising and sponsored ads. by David Waller

Scrap metal yard says complaint against its bikini billboard “discriminates against blonde beautiful women”

The Advertising Standards Bureau has upheld a complaint against a Sydney scrap metal yard after it found its billboard to be “exploitative and degrading”. by Kirsten Robb

SME advertising in a post-Yellow Pages world

Is the smaller business advertising experience now more like the big end of town? by Craig Reardon

Valvoline and Rexona ads fall foul of advertising watchdog for “unsafe” ads

The Advertising Standards Bureau has upheld complaints against advertisements from Valvoline and Rexona on the grounds that the ads depict unsafe driving and bike use. by Eloise Keating

Ask for too much personal info and you’ll turn customers off: ADMA report

Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, according to a new ADMA report. by Georgie Moore

Virgin Money coughs up $30,600 for misleading advertising

Virgin Money has paid more than $30,000 in penalties after ASIC found it misled customers through online and television advertising. by Broede Carmody

Generating new enquiries using compelling content (Part 1)

Why content marketing is giving marketers apoplexy. by Craig Reardon

“Bangers”, “Boobs” and walking tongues – The top 10 most complained about ads of 2013

A child slapping their mother, ‘kidults’ going to nightclubs in glittering dresses and a man with a detaching tongue that talks back to him are among the most complained about advertisements of 2013. by Melinda Oliver

Where can I find a mentor?

Make sure you take advantage of the small business resources available in your state. by Aunty B

Creative types in demand as arts, culture and media industries boom: Census data

Creative professionals now outnumber mining sector employees three-to-one, according to newly analysed data from the 2011 census. by Kath Walters

Super Bowl 2013: The marketing trends, and five early ads

With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year. by Patrick Stafford

Click Frenzy fail: Retailers spend $1 million on ads for site but questions already flying

Retailers have been left to ponder their investment in the Click Frenzy campaign after site problems marred its launch. by Patrick Stafford

MARKETING STRATEGIES: The end game – referrals and repeat sales

Taking the long-term view to building sales relationships reaps rewards that deal-focused approaches don’t provide. by Tom McKaskill

MARKETING STRATEGIES: Finding a trusted advisor for your business

The term ‘trusted advisor’ is commonly associated with professions such as finance, it can also work in relationships between suppliers and vendors. by Tom McKaskill

MARKETING STRATEGIES: Boost your customer engagement using the entanglement method

The strict separation between vendor and supplier is something than can become blurred over time, leading to a new and sometimes very profitable partnership for both. by Tom McKaskill
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