According to TechCrunch, the new feature will start being rolled out over the next few days, while some reviewers have had access to the feature for a number of days.
Users are given a prompt asking whether they want to enable their Priority Inbox. You are able to customise your options, but the service mostly decides what's important by itself and there is little to do on the user's end.
The feature users an algorithm to determine which messages are the most important. It takes things into account like how frequently you open messages from a particular person, how often you read message containing certain words, etc.
The new feature comes as some analysts suggest Google will be rolling out a new social network, with an emphasis on introducing users through their existing Google and Gmail accounts.
