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Internet secrets
What’s your customers’ communication medium of choice? Part 2
How another technology-challenged small business lost out to a more web-savvy competitor.
Social networks consolidate as ‘opinion engines’ for your business
The reason Facebook is a new kind of business directory is that it has become a kind of 'opinion engine' – a platform for consumers to find products and services.
What’s your customer’s communication medium of choice?
Have you done all you can to adapt to the new communications choices your customers are making?
Are you treating the digital world too much like print?
It’s time to let go of some of our outdated print paradigms.
Online pennies start to drop for Australian SMEs
SMEs have started to see value in regular content and website changes.
Is your business Facebook page too personal?
Sorry, but most of your business followers really aren’t interested in what you had for lunch!
The web as we know it turns 20
From small beginnings, the web has grown to become a major part of our lives.
The other nine commandments for cost-effective websites
Your website's appearance is of utmost importance, but there’s a lot more to a great website than meets the eye.
Do SMEs have technology fatigue?
Consumers are embracing new technology at a rate SMEs have no hope of keeping up with.
Why social networking seems so unnatural
Social media is alien to some people because we simply haven’t communicated like this before.
The music industry’s stunning turnaround and what SMEs can learn from it
The music industry’s first growth in years stems from embracing the digital ‘threat’.
Six reasons why SMEs are so slow to embrace the digital world
A small step for larger business can be too big a leap for SMEs.
