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Internet secrets
Wrong Mr Digital Guru, the online world is not free and easy
As a smaller business operator myself, it's essential to get out to local business events and actually meet real business operators in the flesh rather than from behind a computer screen.
Now there’s lead generation gold in Facebook Groups
Social media networks such as Facebook and LinkedIn are giving SMEs a valuable new avenue for lead generation.
Do we now need a professional Facebook persona?
Overlaps between social and business networks are creating an identity crisis for many business people.
The great website platform switch swindle
Don’t let unscrupulous digital operators take you for a ride.
What’s your customers’ communication medium of choice? Part 2
How another technology-challenged small business lost out to a more web-savvy competitor.
Social networks consolidate as ‘opinion engines’ for your business
The reason Facebook is a new kind of business directory is that it has become a kind of 'opinion engine' – a platform for consumers to find products and services.
What’s your customer’s communication medium of choice?
Have you done all you can to adapt to the new communications choices your customers are making?
Are you treating the digital world too much like print?
It’s time to let go of some of our outdated print paradigms.
Online pennies start to drop for Australian SMEs
SMEs have started to see value in regular content and website changes.
Is your business Facebook page too personal?
Sorry, but most of your business followers really aren’t interested in what you had for lunch!
The web as we know it turns 20
From small beginnings, the web has grown to become a major part of our lives.
The other nine commandments for cost-effective websites
Your website's appearance is of utmost importance, but there’s a lot more to a great website than meets the eye.
Do SMEs have technology fatigue?
Consumers are embracing new technology at a rate SMEs have no hope of keeping up with.
Why social networking seems so unnatural
Social media is alien to some people because we simply haven’t communicated like this before.
The music industry’s stunning turnaround and what SMEs can learn from it
The music industry’s first growth in years stems from embracing the digital ‘threat’.
Six reasons why SMEs are so slow to embrace the digital world
A small step for larger business can be too big a leap for SMEs.
How to save a wayward webinar
Technical glitches weren’t the only problems this webinar encountered.
Why every SME operator should maintain a personal Facebook page
To be part of a revolution you need to know how it works.
Why this generation of SMEs won’t embrace social networking
The perceived risks and learning curve are just too great for many SMEs.
Outdated websites create customer chaos
Or how a poorly maintained website nearly cost me my driver's licence.
Website? We don't even have a computer!
Hard to believe, but some businesses just soldier on without a computer to be seen.
How evolved is your website?
The more sophisticated your website is, the more your business will benefit.
Researching website features now = big savings later
Spending more time on your website specification now will save you big time down the track.
SMEs discover why content is the king of online success
Content has wrestled back its crown, but few businesses have mastered it.
How much does your web professional really understand your business?
Their failure to do so could cost you a pretty penny.
My web guys haven’t delivered. What do I do now?
Website issues? Here are some steps to resolving a dispute with your web provider.
Why creating websites is like creating brochures – and why it isn’t
Previous experience with print brochures can be as much a hindrance as a help.
Yes, it’s still illegal to send unsolicited promotional emails in Australia
Spam does much more than leave a bad taste in your mouth.
Websites continue to provide the perfect ‘call to action’ destination
Websites continue to serve a valuable function for business, especially when complementing other media.
Has the LinkedIn penny dropped for you yet?
Not enough smaller business operators have reaped the benefits of LinkedIn.
Service providers can profit from shopping carts too
Close the sale and improve your cashflow by ‘productising’ your services.
The brave new reality: We are all broadcasters now
Social media proliferation means we can all broadcast messages like Rupert Murdoch.
Is ‘set and forget’ marketing a thing of the past?
The digital world promises much to SMEs, but do business owners have the time to capitalise on that promise?
How to slash your future website expenses
Knowing your future eMarketing directions now will save you later.
The web term that will slash the cost of your professional website
Of all the jargon in the web industry, ‘developer’ is the one small business should fully understand.
Is your industry Facebook-friendly?
There may well be an excellent reason why your social networking efforts aren't paying off.
Why your phones have stopped ringing
A phone ringing off the hook used to be the best indicator of a healthy business. Not anymore.
How to take on Tarazz and other cyberspace invaders
Here are seven steps to defending your retail patch from online invaders.
Five basic guidelines for working with digital professionals
Many SMEs are still daunted by setting up and establishing a website, but working with a digital professional can go some way to allaying those fears.
Why your IT guys are failing your online business
It’s not your technology, it’s what you do with it.
LinkedIn now mandatory for business operators
But smaller operators are taking more than a little convincing.
Debunking the ‘customers want personal service’ myth
Is the sales power of personal service overrated? Shouldn't it just be about giving your customers what they want, when they want?
Why the website you’ve dreamed of is now really affordable
If your business can’t afford an important technological asset, just wait.
The article from 1960 that every business operator in 2012 needs to read
What the leaders of Borders, Kodak, Fairfax and the rest really should have known and understood.
Why retailers should advertise in the Pilbara
You can tap into the mining boom from where you are right now.
