Internet secrets

This is a blog on how online is changing, what SMEs should be doing online – and what your web developers won’t tell you. Lead bloggist Craig Reardon has been working with Australian SMEs on their online requirements since the web gained critical mass here in 1995. More recently he opened the independent web services firm for SMEs, The E Team.

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Why your IT guys shouldn’t drive your web strategy

Author: Craig Reardon on

I’ve told this story before, but as an illustrative case study, it’s worth repeating.


How much of your 2012 promotional budget is allocated to online?

Author: Craig Reardon on

You may well know of small business marketing guru Carolyn Tate. Carolyn works hard to help smaller business operators grapple with that strange beast called marketing and make it work for them.


Is your logo dragging down your website?

Author: Craig Reardon on

In an attempt to keep costs down, many smaller business operators often scrimp on important assets. And a professional logo or "corporate ID" is a regular casualty of such frugality.


Selling online: A tale of two attitudes

Author: Craig Reardon on

This article first appeared on August 16, 2011

It's an age-old adage. And it's not just new age positive speaking spin.


The faceless business pages of Facebook

Author: Craig Reardon on

This article first appeared on October 6, 2011

There's an old saying an old friend used to remind me of constantly – there are no friends in business.


Seven online considerations to ponder during your break

Author: Craig Reardon on
It's easy to get bogged down in the day-to-day running of your business during the year. Which is why many set aside time during the holiday season to do some well overdue planning and preparation for the year ahead.

Are you butchering your own website?

Author: Craig Reardon on

There are three words that make many web designers roll their eyes in exasperation: Content Management System.


The other reason more Aussies are buying online

Author: Craig Reardon on

Yet again I find myself starting a blog post with a caveat. Because some of my nearest and dearest are in the sales game.


How your website’s maintainability can save you a packet

Author: Craig Reardon on

There’s an important new trend in web design. And it’s of utmost importance to smaller business.


Under the hood of your website

Author: Craig Reardon on
Website estimates have often been compared to mechanical repair quotes.


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