Internet Secrets - Business news, business advice and information for Australian SMEs

Internet secrets

This is a blog on how online is changing, what SMEs should be doing online – and what your web developers won’t tell you. Lead bloggist Craig Reardon has been working with Australian SMEs on their online requirements since the web gained critical mass here in 1995. More recently he opened the independent web services firm for SMEs, The E Team.

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Taking advantage of social media: easier said than done

Author: Craig Reardon on 17 March 2010

Like me, many small business operators would have clicked onto SmartCompany's recent story about the proliferation of Australians using social media hoping for some insights into how they could go about tapping into this lucrative market.

Do you think ‘web design’ when you really need ‘web services’?

Author: Craig Reardon on 10 March 2010

It's a symptom of a relatively new industry. Just when you think you're on top of the new online way of doing things, the landscape changes again and you're back to the drawing board again.

How to convert new business acquaintances to eager followers

Author: Craig Reardon on 3 March 2010

Hands up if you're sick of hearing about social networking.

Why your friends should never work on your website or online presence

Author: Craig Reardon on 24 February 2010

Savings on expenses are far more important in smaller business than they are in larger business.

Blog comments are an easy way to embrace social networking

Author: Craig Reardon on 17 February 2010

If you operate a smaller business, you may well be sick to death of hearing about this thing called "social networking".

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Do I have communications ‘channelism’? Or does my client?

Author: Craig Reardon on 11 February 2010

Regular readers of Internet Secrets might recall a piece we covered some time back on communications 'channelism'.

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Multiply your online conversions with great photography

Author: Craig Reardon on 3 February 2010

It's one of the most critical components of your online presence. Yet it is also likely to be the least publicised and definitely the least understood. And due to massive leaps in the technology that enables it, its also the most abused.

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True Confession: I’m considering abandoning Twitter

Author: Craig Reardon on 20 January 2010

We here at the Internet Secrets blog aren't strangers to controversy and this time is no exception.

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Now where were we with our online presence?

Author: Craig Reardon on 13 January 2010

There's no doubt that there's a refreshing whiff of fresh business even at this early stage of the year.

Finished your website? Think again.

Author: Craig Reardon on 6 January 2010

This article first appeared August 12, 2009.

A few weeks back this blog discussed the notion of 'brochureware' - websites whose content was essentially lifted from brochures and left to rot on static, never-changing web pages.