Internet secrets

This is a blog on how online is changing, what SMEs should be doing online – and what your web developers won’t tell you. Lead bloggist Craig Reardon has been working with Australian SMEs on their online requirements since the web gained critical mass here in 1995. More recently he opened the independent web services firm for SMEs, The E Team.

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It's a symptom of a relatively new industry. Just when you think you're on top of the new online way of doing things, the landscape changes again and you're back to the drawing board again.

How to convert new business acquaintances to eager followers

Author: Craig Reardon on
Hands up if you're sick of hearing about social networking.

Savings on expenses are far more important in smaller business than they are in larger business.

Blog comments are an easy way to embrace social networking

Author: Craig Reardon on
If you operate a smaller business, you may well be sick to death of hearing about this thing called "social networking".

Do I have communications ‘channelism’? Or does my client?

Author: Craig Reardon on
Regular readers of Internet Secrets might recall a piece we covered some time back on communications 'channelism'.

Multiply your online conversions with great photography

Author: Craig Reardon on
It's one of the most critical components of your online presence. Yet it is also likely to be the least publicised and definitely the least understood. And due to massive leaps in the technology that enables it, its also the most abused.

True Confession: I’m considering abandoning Twitter

Author: Craig Reardon on
We here at the Internet Secrets blog aren't strangers to controversy and this time is no exception.

Now where were we with our online presence?

Author: Craig Reardon on
There's no doubt that there's a refreshing whiff of fresh business even at this early stage of the year.

Finished your website? Think again.

Author: Craig Reardon on

This article first appeared August 12, 2009.

A few weeks back this blog discussed the notion of 'brochureware' - websites whose content was essentially lifted from brochures and left to rot on static, never-changing web pages.


Is your web designer taking you for a ride?

Author: Craig Reardon on
In case you haven't read it here before, I'm about to expose one of the biggest sources of deception in the web design industry.

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