Internet secrets

This is a blog on how online is changing, what SMEs should be doing online – and what your web developers won’t tell you. Lead bloggist Craig Reardon has been working with Australian SMEs on their online requirements since the web gained critical mass here in 1995. More recently he opened the independent web services firm for SMEs, The E Team.

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Buying Facebook Friends is a pointless exercise

Author: Craig Reardon on

Every new technology revolution has "trend cowboys".


Generating business leads from your personal Facebook page

Author: Craig Reardon on

If not smashing it completely, the digital world is certainly playing havoc with much of the business wisdom espoused over centuries.


Why Facebook is the new Yellow Pages

Author: Craig Reardon on

I can hear the chatter now.

"Looks like Reardon's really lost the plot this time: Now he's confusing Facebook with Google. He's trying to tell us that consumers look for suppliers on Facebook..."


How to future-proof your website

Author: Craig Reardon on

It’s an unfortunate reality of most business websites.


“Placeshifting”: The new opportunity for SMEs

Author: Craig Reardon on

We’re all familiar with the notion of timeshifting – using technology to move tasks from being done in invasive real time to less invasive “later”.


Why your IT guys shouldn’t drive your web strategy

Author: Craig Reardon on

I’ve told this story before, but as an illustrative case study, it’s worth repeating.


How much of your 2012 promotional budget is allocated to online?

Author: Craig Reardon on

You may well know of small business marketing guru Carolyn Tate. Carolyn works hard to help smaller business operators grapple with that strange beast called marketing and make it work for them.


Is your logo dragging down your website?

Author: Craig Reardon on

In an attempt to keep costs down, many smaller business operators often scrimp on important assets. And a professional logo or "corporate ID" is a regular casualty of such frugality.


Selling online: A tale of two attitudes

Author: Craig Reardon on

This article first appeared on August 16, 2011

It's an age-old adage. And it's not just new age positive speaking spin.


The faceless business pages of Facebook

Author: Craig Reardon on

This article first appeared on October 6, 2011

There's an old saying an old friend used to remind me of constantly – there are no friends in business.



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