Internet secrets

This is a blog on how online is changing, what SMEs should be doing online – and what your web developers won’t tell you. Lead bloggist Craig Reardon has been working with Australian SMEs on their online requirements since the web gained critical mass here in 1995. More recently he opened the independent web services firm for SMEs, The E Team.

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Selling online

Author: Craig Reardon on

Yesterday SmartCompany presented a webinar with a difference – a panel discussion featuring three successful, yet completely different, online retailers.


What kind of SME are you?

Author: Craig Reardon on

As consumers, each of us belongs to a carefully constructed marketer-generated segment – from the famous age-oriented Gen-Ys and Gen-Xs to aging baby boomers. Or it may be income related – such as high disposable income yuppies, early mortgagee dinks, and no kids, no financial commitment pinks.


Are you a "channelist"?

Let’s face it, we all have our favourite communications channels.


Jury out on web 2.0 discussion digests

Author: Craig Reardon on
A poorly moderated group could turn a killer app into a killed one. CRAIG REARDON

Christmas break: A great opportunity for a virtual reality check

Author: Craig Reardon on
Use the quiet time to assess what how well the web stacks up for your business. CRAIG REARDON

Web-check for services companies

Author: Craig Reardon on
Services firms aren’t created equally – and neither are their web strategies. CRAIG REARDON

An open letter to Gerry Harvey

Author: Craig Reardon on
Your comments about the web are not just silly, they’re irresponsible. CRAIG REARDON

Web checklist for services firms

Author: Craig Reardon on
The web is more critical for providers of services than to their product counterparts. CRAIG REARDON

Who’s who in the web zoo

Author: Craig Reardon on
There’s now a plethora of suppliers offering different capabilities – and different pitches. CRAIG REARDON

10 web commandments for manufacturers

Author: Craig Reardon on
How to cater for the expectations of your online customers. CRAIG REARDON


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