Author: Craig Reardon on
11 February 2009
Yesterday SmartCompany presented a webinar with a difference – a panel discussion featuring three successful, yet completely different, online retailers.
Author: Craig Reardon on
4 February 2009
As consumers, each of us belongs to a carefully constructed marketer-generated segment – from the famous age-oriented Gen-Ys and Gen-Xs to aging baby boomers. Or it may be income related – such as high disposable income yuppies, early mortgagee dinks, and no kids, no financial commitment pinks.
Let’s face it, we all have our favourite communications channels.
Author: Craig Reardon on
20 January 2009
A poorly moderated group could turn a killer app into a killed one. CRAIG REARDON
Author: Craig Reardon on
17 December 2008
Use the quiet time to assess what how well the web stacks up for your business. CRAIG REARDON
Author: Craig Reardon on
10 December 2008
Services firms aren’t created equally – and neither are their web strategies. CRAIG REARDON
Author: Craig Reardon on
3 December 2008
Your comments about the web are not just silly, they’re irresponsible. CRAIG REARDON
Author: Craig Reardon on
26 November 2008
The web is more critical for providers of services than to their product counterparts. CRAIG REARDON
Author: Craig Reardon on
19 November 2008
There’s now a plethora of suppliers offering different capabilities – and different pitches. CRAIG REARDON
Author: Craig Reardon on
12 November 2008
How to cater for the expectations of your online customers. CRAIG REARDON