MacroBusiness
MacroBusiness seeks to provide an alternative and independent perspective on business issues relating to Australia and the global economy. Featuring a cast of bloggers from around the world, recent posts have focused on the NSW budget, housing prices and the broader state of the economy in Australia.
Management Line
The Age contributor Leon Gettler’s blog specialises in management issues, ethics and corporate governance. Many of his posts relate to personal performance and recruitment, posing questions about career development strategies and planning and how to get ahead as a manager.
Naomi Simson
One of Australia’s most prominent business bloggers (and SmartCompany contributor), Naomi Simson has built her blog into a highly effective tool for marketing herself and her business, the online gift retailer RedBalloon. Simson provides a wealth of tips on what she has learned in the 10 years of running her business, as well as information on what she is up to on a week-to-week basis.
New Retail Blog
With retailing in Australia under assault from a mostly foreign-led invasion of online retailers, New Retail Blog’s contributors Jon Bird and Matt Newell chart the changing retail landscape, both online and off. New Retail Blog is both a celebration of the best that global retailing has to offer, as well as a source of inspiration for retailers feeling the pinch of the global economic doldrums. Recent posts include a look back on Time Magazine’s 1998 cover story that called on shoppers to “kiss their mall goodbye” in favour of online shopping, the importance of emotion in buying decisions, and the end of the era of conspicuous consumption.
Paul Wallbank
Blogger, broadcaster, consultant and author (and another SmartCompany contributor) Paul Wallbank covers off a range of issues relating to technology and business. Recent posts include musings on Microsoft’s lost decade and Google’s Places service, the challenge of online customer reviews, and Westfield’s announcement of a tie-up with Facebook Check-In deals and what this means for retailers.
PR Warrior
Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media. Recent posts include discussion of campaigns by Slovakia's Union Insurance, music act Blink 182 and the Australian Census. Young has also created a central link repository for Australian blogs – BlogHUB, which includes news on Australian blogs, stories about the people behind blogs, and advice on how to step up a blog’s level of professionalism.
ProBlogger
Possibly Australia’s first professional blogger, Darren Rowse got his start in blogging in 2002, and has made a living from blogs such as Digital Photography School, FeelGooder and TwiTip. Rowse started ProBlogger in 2004 as a means of keeping track of what he was learning and sharing that knowledge with other bloggers. He also now runs a private community at ProBlogger.com where bloggers can come together to collaborate, learn and grow their blogs.
Public Relations and managing reputation
Craig Pearce puts a lot of time and energy into his public relations-related blog, as reflected in the length and depth of many of his posts. While the blog’s primary purpose is to promote his own public relations and marketing communications business, it has grown into an interesting exploration of public relations, covering topics like reputation management, crisis management and the challenges of symmetrical communication, and he is not afraid of being provocative.
Servant of Chaos
A long-time blogger and prominent voice within the social media community, Gavin Heaton is one of Australia’s most consistent and thoughtful bloggers. His posts include in-depth discussion of the latest developments in social media and related topics, from its value to corporations and individuals through to initiatives that are helping communities around the world.
Sharon Williams
Taurus Marketing chief Sharon Williams’ blog for ninemsn includes thoughts across a wide range of business topics, including her own experience as a working mum. Recent posts include a comparison of the challenges of parenthood versus those of running a business, the Murdoch legacy and the value of your digital resume.
Start Up Blog
Rentoid founder Steve Sammartino’s musings on entrepreneurship, customer service and media provide interesting insights for anyone wanting to start their own business, and as such is well read within the Australian start-up community. Recent posts include the value of not doing your homework at school, the importance of delighting regular customers and even the odd bit of poetry.
Switched on Media
Digital marketing agency Switched on Media’s blog supports its core business in search engine optimisation, but also explores many topics relating to the evolution of digital and social media and their impact on business. Content marketing, Twitter-based advertising and online charities are recent topics, along with how your blog may (or may not) position you as a thought leader.
Telstra Exchange
Possibly the best example in Australia of what a brand can do when it puts a lot of effort behind a coherent blogging strategy, Telstra Exchange carries news and advice from across Telstra’s range of services, as well as broader discussions. Many of its posts are authored by senior Telstra personnel, with the site managed by Telstra’s Public Policy & Communications team. Contributors include Telstra Country Wide director Rebekah O’Flaherty and small business customer unit head Charles Agee, who are complemented by a number of external bloggers.
The Pursuit of Luck
Tasmania-based business consultant and corporate advisor Jason Bresnehan brings 20 years of business experience to his blog The Pursuit of Luck, which covers a wide range of topics relating to “strategies and tactics to get lucky in business and in life”. Recent posts include Samsung’s battle with Apple over tablet computer patents, the origination of Hobart’s MONA FOMA music festival, the dangers of herd mentality and the value of long-term thinking.
Trends in the Living Networks
Since 2002 Ross Dawson has been poring his thoughts out onto the internet, and created an invaluable repository of information around the evolution of social networks and social media along the way. As a leading Australian futurist, Dawson’s blog covers emerging trends from across the web, coupled with insights based on his experience working directly with companies, and conversations with other prominent thinkers. Recent topics include social media and blogging, crowdsourcing and artificial intelligence.
Valerie Khoo
Valerie Khoo’s blog provides a range of news snippets and tips on running a successful small business, particularly the importance of storytelling (which may relate to her founding the Sydney Writers Centre in 2005). Recent topics include how to be a business rock star, how the internet is evolving language, and the need to embrace first-mover advantage.
Young Gun
Generation Y entrepreneur Jack Delosa’s blog is growing into a valuable resource for business owners of all ages. Delosa is the executive director of the consulting firm The Entourage, and is the youngest Australian in history to sit on the Board of Small Business Development Corporation. His posts contain information on the lessons he has learnt through his short but dynamic business career, including the value of recruiting an advisory board, how to get by without capital and the impending exit of many baby boomers from the business environment.
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