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James Miller
News and interviews on James Miller including trends, features, blogs and community conversations from an Australian business perspective.
How I engineered a viral marketing campaign
Sumo Salad co-founder Luke Baylis talks about starting a viral marketing campaign and why other SMEs should consider spreading the word via the web.
How we solved our start-up challenges
There are a myriad of hurdles entrepreneurs face when starting up their businesses, so it pays to learn from those who have tread the path to success.
SumoSalad
Food franchise SumoSalad is facing a tough year. After being forced to change its suppliers due to damage from the Victorian bushfires and Queensland floods, founders Luke Baylis and James Miller have faced the biggest downturn in retail sales for years.
Sumo Salad finds a healthy model
Co-founder Luke Baylis is confident Sumo has the business model to help it survive the downturn.
SumoSalad
When living in the US, SumoSalad founders James Miller (right of picture) and Luke Baylis were exposed to a society filled with endless supplies of junk food, obesity and unhealthy living. They realised it was not much better in Australia.
Salad chain sprouts legs
Sumo Salad is set for a growth spurt, with tendrils spread in several directions. Founder Luke Baylis talks to JACQUI WALKER about regaining control of the brand and recruiting franchisees in a tough market.
