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Jason West
News and interviews on Jason West including trends, features, blogs and community conversations from an Australian business perspective.
How do I create a Facebook fan page for my business?
Behind the eight ball and without a Facebook fan page? Here's a step-by-step guide.
How Bing can make your business better
With the phenomenal rise of Microsoft's Bing, businesses are advised to incorporate the new search engine into their SEO marketing strategies.
Inside the new Google search - how you need to adapt
Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categories.
12 tips for generating leads in a downturn
Lead generation is becoming more important than ever, in the face of slowing order books, failed clients and slower payments. Here are 12 tips from the experts.
Online marketing: the latest tips and trends
Six of Australia's best online marketing minds nominate the latest tips and trends in online marketing.
Energise your enterprise
Keeping on top of trends on the web is essential to keep your business bubbling along. CHRIS THOMAS
Some fine e-commerce examples
Sometimes it’s a good idea to step back, smell the roses and have a look to see what your competitors and other industry websites are up to. CHRIS THOMAS
Online reputation: 6 steps to manage a crisis
No business can eliminate negative buzz, especially on the web, but you can manage and minimise the impact. By JASON WEST and AMANDA GOME
Festival season for business owners begins
The festival season for business owners has begun. The Victorian Government kicks off festivities today with the launch of the Energise Enterprise 08 Event guide.
Maximising your conversions
AB split testing of your websites page head, images and call-to-action methods can help you improve your conversions. CHRIS THOMAS
Websalad’s recipe for conversion
Traffic, number of clicks, and search rankings are not enough anymore. Jason West’s company Websalad specialises in two hot areas in online marketing – conversion and reputation management. He tells AMANDA GOME his secrets.
