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Strategy

Entrepreneurial Marketer Yifat Shirben at South Start

How to get customers to chase your business

Attracting customers is a lot like chasing a date and there are some basic marketing principles that can turn that around for your business,...

What if your industry started today?

In a world where competition can come from just about anywhere, what’s the one thing business operators can do to ensure they not only...

Seven ingredients for creativity and innovation

"Discovery" Albert Szent-Gyorgyi wrote, "is seeing what everybody else has seen and thinking what nobody else has thought". Very true, which is why all...
Business travel

Five tips for growing your business across different cultures

By Mark McDonald Once your startup is established in the marketplace there are many ways to expand your customer base. Expanding regionally or setting up a...
strategy

Too busy for progress: Why efficiency is killing business

By Jason Fox Irrelevance awaits business leaders who find themselves too busy for meaningful progress. It’s an insidious threat and the shadow side of the...
ladder

Your business doesn’t have to be globally scalable if you don’t want it to be

By Jon Westenberg There’s a lot of pressure put on young entrepreneurs – the pressure to only build scalable startups, rather than focusing their efforts...

The mistake most businesses are making about digital

If you’ve visited this blog before, you may well be tired of hearing it. Yet the issue is still as prevalent as ever. I’m talking...

A strong narrative will give you strong results

We are all in the business of selling even if you don't think it. In order to sell you need to have a strong narrative. What...

Why I decided to shut down my award-winning startup’s app

By Giorgio Doueihi This week I turned off the life support for Backpack, my three-year experiment into bettering K-12 education through consistent communication between students,...

Naomi Simson on the one thing entrepreneurs should do if they want to grow their company

Entrepreneurs have two ears but only one mouth for a reason, according to RedBalloon founder and Shark Tank investor Naomi Simson. Speaking at the Sage...
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