16. KX Group

16. KX Group

Name: KX Group
Smart50 Rank: 16
Revenue: $5.93 million
Growth: %260.65
Founders: Aaron Smith, 32
Head office: Melbourne
Year founded: 2010
Employees: 6
Industry: Health and fitness
Website: kx.com.au

Health and fitness business the KX Group continues to leverage the growing demand for boutique fitness classes.

Since launching in 2010, KX now turns over close to $6 million. The business has grown by an overall rate of 261% since it was founded in 2010, placing it at number 16 on this year’s Smart50 and two places higher than its spot on last year’s list.

KX stands for Kaizen Experience, with kaizen Japanese for “change for the better”.

The business opened its flagship pilates studio in the Melbourne suburb of Malvern, before quickly expanding into Richmond and Port Melbourne.

KX now has 17 pilates studios in operation and also runs studios devoted to yoga and cycling.

Founder Aaron Smith told SmartCompany the hardest thing about starting the business was the loneliness.

“It was fantastic when clients were in the studio, chatting and loving their classes, but as soon as they left I was on my own again – pretty much for the first 12 months really,” Smith says.

“I was doing everything from teaching classes to washing towels, answering the phones, all of the admin, books and marketing. It was long hours and hard work.”

Because he wanted to offer clients a variety of classes to suit their busy lifestyles, Smith says he was often up at 4.30am most mornings and wouldn’t finish teaching classes until 9pm.

“It wasn’t until I started to build a team around me where ideas could bounce back that we really started to shine, develop and grow,” he says.

Smith says one of the most important qualities an entrepreneur needs is the ability to focus on the task at hand.

“Always, always make sure that you have clear goals and objectives and that you reach those goals before you go off on a tangent or start a new one,” he says.

“Opportunity will come and go but you need to be in the right place at the right time, and also in the right position to take on that opportunity.”


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