Smart50 Awards 2014

Pet Circle

Pet Circle caused a few raised eyebrows in the industry when it started in 2011. Founder Mike Frizell says there was a belief in the pet industry that e-commerce wouldn’t work as the items are bulky and the margins are low.



Spending a lot of time on Facebook often means procrastination but for ShowPo founder Jane Lu, it’s how she’s turbo charged her online fashion business.



“Two young guys from the western suburbs”, David and Ross Fastuca, set up their first business together while they were still in high school.


Cohen Handler

“Fear” and “fear of fear” is what keeps the co-founder of Cohen Handler up at nights. “The uncertainty of challenges keeps the adrenalin running 24/7,” co-founder Ben Handler says.



AussieCommerce, parent company of, has powered up this year’s Smart50 list moving from ninth place to sixth place as a result of the online juggernaut’s exponential growth.


Hard To Find

Erica Stewart and Trudi Jenkins’ background working for glossy magazines was the perfect training for opening up curated online marketplace HardToFind.


Outware Mobile

Chances are your mobile phone has an app on it designed by Outware Mobile. The business founded by Eytan Lenko, Daniel Gorog and Gideon Kowadlo less than five years ago has created a big impact in a short space of time, creating apps for ANZ, Telstra, Sportsbet and nib.


Key Person of Influence

There’s no exit plan and “no way” the mates, who met at high school, would sell up.For Glen Carlson and Daniel Priestley, their business, Key Person of Influence (part of their overarching Entrevo business), is a labour of love.



There are no meeting rooms at the Manly offices of Lighthouse8, the digital strategy and management consultancy that has secured the 10th spot on this year’s Smart50 list.


Ventis HQ

Blair Milnes says he still feels the home ventilation company he founded with his two good friends four years ago is in “startup mode”, despite now employing 80 staff members and growing to a network of eight franchises.

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