Two new start-ups in Britain have created a new service that provides flat-soled shoes for women distributed through vending machines.
Both companies have set up their machines near nightclubs, targeting young women who are looking to change out of high-heeled shoes into more comfortable footwear for a trip home.
One of the new products, "Rollasoles", sell for $10, look similar to ballet shoes, come in four colours and are even purchased with a matching carry-bag. Two of the vending machines were trialled at different nightclub locations, and quickly sold out.
Another company has produced "Afterheels" which sell for the same price, but the manufacturer claims the shoes will last longer, being made from natural and recyclable materials.
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Comments (2)
written by Jackie Mikami, May 25, 2009
What a great idea - find the need and service it. Buying shoes in bulk in S, M, L sizing from China starts from $1 a pair or less even so this will definitely be a profitable venture for the smart entrepreneur who thought of it. I can think of many things that could do well with this model. Vending machine for hats at the cricket perhaps ?
written by Andre Sammartino, May 25, 2009
Turkish clothing firm T-Box did a similar thing with t-shirts, swimmers, boxers, bikinis, sarongs and the like. They were a great idea at airports, beach resorts and the like.
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