Mark and Carmelina Pascoe were in the coffee machine servicing business when they were offered the opportunity to distribute Jura coffee machines. Although it was a departure from the familiar, the couple saw it as a great chance to move forward.
Coffee is the lifeblood of many an office, but for My Coffee Shop founders Mark and Carmelina Pascoe it has provided the essential ingredient for a business that now turns over more than $2 million a year, up from $1.4 million in 2006-07.
My Coffee Shop entrepreneur Carmelina Pascoe tells AMANDA GOME how a strategic change of thinking saved her enterprise. Some readers also ask her for tips, on search engine hints, how to wind-down, and more. See inside...
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