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Wednesday, 25 February 2015

The art of story-making and what it means to brand and content strategy

When it comes to storytelling, Christopher Booker said there are only seven stories anyone could ever tell. by Fi Bendall
 

Tuesday, 24 February 2015

Think like the customer, not just about the customer

Handing off customer relationships from one part of the business to another is fraught with pitfalls and can kill experience. How can you do it well? by Michel Hogan
 

Thursday, 19 February 2015

Greyhound racing sponsors abandon the industry: Lessons in disassociating your brand

One of greyhound racing's biggest sponsors has pulled its sponsorship following the live baiting scandal exposed in this week’s Four Corners investigation. by Cara Waters
 

The differences between PR and marketing

There is a fundamental difference in approach between how public relations and marketing professionals approach their work. by Trevor Young
 

Wednesday, 18 February 2015

Woolworths is Australia’s most valuable brand, Lego is more powerful than Apple: Survey

The tech and telcos sectors dominate the world’s most valuable brands for 2015, with retailers and banks the most valuable in Australia, according to the Brand Finance Global 500 list for 2015. by Andrew Sadauskas
 

Wednesday, 18 February 2015

Five marketing productivity apps you need in your toolbox

As marketing becomes more complex, keeping up with the volume of activity and tracking and analysing performance is one of the biggest challenges marketers and business owners alike face. by Michelle Gamble
 

Tuesday, 17 February 2015

Image matters – what you do matters more

Continuing my series of answering questions sent in by you, this week’s question asks about brand management. by Michel Hogan
 

Patties Foods recalls berries linked to hep A: Three lessons in crisis management

Patties Foods has issued a total product recall of its frozen mixed berries after five cases of hepatitis A were linked to the products last week. by Kirsten Robb
 

Monday, 16 February 2015

The four step marketing overhaul

Marketing is often considered a cost rather than an investment, and it can be a tough mindset to change. by Nina Hendy
 
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