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Friday, 21 November 2014

How this family winery raised $22,000 through crowdfunding in less than a month

A New South Wales winery has raised more than $20,000 within a month via crowdfunding platform Pozible to build more production space for its increasingly popular wines. by Broede Carmody

Thursday, 20 November 2014

Sephora hit with class action and racism allegations after blocking shoppers from online sale

The US arm of cosmetics giant Sephora is facing a class action lawsuit over claims it deliberately blocked the online accounts of women with Asian names from a massive online sale because it suspected them of buying discount products to resell in Asia. by Kirsten Robb

Live events beat social media for content marketing: Survey

Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey released today. by Andrew Sadauskas

Wednesday, 19 November 2014

“To hell with the facts! We need stories!” – Why your brand needs to be a creative storyteller

Content marketing may be the latest catchphrase, but using content to market is not what will set a brand apart; it’s the bare minimum of what’s needed to cut through the noise of a busy marketplace. by Fergus Stoddart

Digital marketing checklist for services firms – part 2 (revisited)

An update on all things digital for services firms from over the past five years. by Craig Reardon

Friday, 14 November 2014

McDonald’s once again slammed by the advertising watchdog for offering Happy Meal vouchers to children

Fast food giant McDonald’s has once again fallen foul of the Advertising Standards Board for marketing unhealthy food to children. by Broede Carmody

Thursday, 13 November 2014

Woolies cleared over Jamie Oliver marketing controversy

Supermarket giant Woolworths has been cleared of any wrongdoing by the Australian Consumer and Competition Commission over its controversial Jamie Oliver marketing campaign. by Kirsten Robb

Wednesday, 12 November 2014

Digital marketing checklist for services firms – part 1 (revisited)

How has digital marketing changed for those in the services industry over the past five or so years? by Craig Reardon

Easy ways to measure your marketing ROI

Your marketing campaign is only as good as its return on investment. Are you measuring your ROI? by Michelle Gamble
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