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Wednesday, 17 September 2014

Online petition lobbies Libra to axe “stereotyping” ads

Tampon company Libra is the latest brand to face online lobbying against its advertising, as a petition calling for the immediate removal of a “female stereotyping” ad gains momentum. by Kirsten Robb

Wednesday, 17 September 2014

Going local: 10 ways to build a strong local profile for your business

Marketing locally requires a different strategy to larger national brand-building campaigns. by Michelle Gamble

The seven dumbest products Urban Outfitters has tried to sell

With so many gaffes under its belt, is Urban Outfitters deliberately courting controversy or is it just really bad at reviewing products for potential offensiveness? by Kirsten Robb

Why ‘free’ will eventually cost you

The marketing world of 2014 is destroying old business models without fear or favour. And with that destruction will come changed perceptions of what “free” really is. by Andrew Hughes

Hamster with your Hawaiian? Pizza Hut in damage control after franchise offers “small animals” with pizza deal

Pizza Hut has been forced to publicly apologise after one of its Melbourne franchises offered “one free small animal” to customers who purchase 10 pizzas. by Eloise Keating

Monday, 15 September 2014

Devondale farm ad avoids watchdog second time around

Devondale has dodged any action by the Advertising Standards Bureau over an ad viewers deemed “sexist”, after the watchdog had weeks earlier upheld a complaint about a similar ad considered to be “racist”. by Kirsten Robb

Monday, 15 September 2014

Trick yourself into new healthy habits

Our misguided reliance on motivation not only has implications for how we spend our marketing dollars, but also how we can shape our own behaviour. by Bri Williams

Wednesday, 10 September 2014

“Think differently”: 10 nuggets of wisdom from marketing guru Seth Godin

Successful businesses will be those who “treat different people differently”, according to author and marketing guru Seth Godin. by Eloise Keating

Meet the Australian business hijacking Apple’s iPhone 6 launch

Before the iPhone 6 was even launched this morning, Australian e-commerce business Alphatise was already attracting worldwide headlines by scoring the first two spots in the queue for the new gadget. by Cara Waters
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