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yesterdayFriday, 31 October 2014

Serial offending lingerie store faces more ad standards complaints and sex toy troubles

A Sydney-based lingerie chain twice slammed by the Advertisings Standards Board over its sexual ads has copped a fresh round of criticism over its window displays in a busy shopping mall. by Kirsten Robb

yesterdayFriday, 31 October 2014

Manners crackdown: NSW café gives discount to people who say please

A café on the NSW coast is using a simple but innovative marketing technique, and it is paying dividends for both the business and customers alike. by Broede Carmody

12 ways to make the most of the silly season

It’s that time again. The Christmas catalogues start jamming up your letterbox, there’s countdown messages hitting your inbox and you’ve already received your first Christmas party invite. by Michelle Gamble

Wednesday, 29 October 2014

“Fat girl costumes”: Retailer in Halloween shocker

US retail giant Walmart has come under fire for devoting a section of its online store to “fat girl costumes” for Halloween. by Cara Waters

Wednesday, 29 October 2014

There’s only eight weeks until Christmas! How's your marketing campaign looking?

If you haven't done it already, now is the time to start planning and executing your Christmas digital marketing campaign. by Nicole Kersh

“We’ve got the best racks”: Calls to axe “sexist” Bavarian Bier Café ad

A restaurant chain is the latest Australian company to face criticism over its “sexist” advertising material following a campaign by activist group Collective Shout. by Kirsten Robb

Tuesday, 28 October 2014

The possibility and peril of partnerships

No one can go it alone anymore and when done right partnerships can be great things with the potential to help grow and strengthen your business. The trick is to avoid the peril that comes along with them. by Michel Hogan

Friday, 24 October 2014

Can he fix it? No he can’t: Training provider slammed for showing “unsafe” workplace behaviour in ad

The Advertising Standards Board has upheld a complaint against a television commercial that depicted a superhero tradie throwing chisels and shooting nail guns. by Broede Carmody

Friday, 24 October 2014

Twitter opens its doors to SMEs

Twitter has opened the gates to businesses around the globe, including Australia, offering paid advertising space to small and medium businesses. by Catriona Pollard
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