Promoting a product or service off the back of a newsworthy event – otherwise known as real-time marketing – can be an effective marketing strategy if it’s executed well. However, there are four simple rules you need to follow. by Broede Carmody
The adjudication panel of the Alcohol Beverages Advertising Code has banned a family-owned winery from marketing a $200 wine variety with the slogan “Life, drink it in”, over fears it could promote binge drinking. by Andrew Sadauskas
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