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yesterdayWednesday, 23 July 2014

Lorna Jane reaches one million Facebook likes: Five lessons from the retailer’s social media success

While Dean says Lorna Jane’s online sales equate to the sales of 16 bricks-and-mortar stores, the retailer’s social media presence is not just about converting sales. by Eloise Keating

Tuesday, 22 July 2014

A FruChoc by any other name: Robern Menz defends iconic name rebrand

Iconic South Australian snack FruChocs dropped its long established name two years ago, rebranding to the moniker Choc Apricot Balls – but it seems some fans are still peeved off. by Kirsten Robb

Monday, 21 July 2014

Insurance firm caught in ‘insensitive’ Malaysia Airlines AdWords bungle

A Victoria-based insurance firm has apologised for trying to promote its business in the wake of the Malaysia Airlines tragedy last Friday. by Eloise Keating

Eight flexible marketing tricks from Cirque du Soleil

Running a business can sometimes feel like walking a tightrope. If you’re juggling your marketing plans, here are eight top tricks from Cirque du Soleil. by Cara Waters

Friday, 18 July 2014

Malaysia Airlines flight shot down: the impact of two tragedies on the airline

Malaysia Airlines flight MH17 en route from Amsterdam to Kuala Lumpur has been shot down over eastern Ukraine, claiming the lives of 298 passengers and crew. by Cara Waters

Friday, 18 July 2014

How to market your business on a shoestring budget

There are plenty of ways you can market your business with very little money. by Amanda Rose

Wicked Campers bows to online backlash over ‘insensitive’ slogans

Camper van hire company Wicked Campers has bowed to public pressure to change its controversial advertising, with the company issuing a personal apology to the Sydney woman who started an online petition against the company’s use of offensive slogans. by Eloise Keating

Is this the worst customer service call of all time?

America’s largest internet provider seems to have missed out on the memo that the customer is always right. by Broede Carmody

Monday, 14 July 2014

Wicked Campers petition attracts 22,000 signatures

The online backlash against the controversial advertising of van hire company Wicked Campers is growing, with more than 22,000 people signing an online petition calling for the end of the company’s use of offensive slogans. by Eloise Keating
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