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Wednesday, 18 March 2015

Bud Light faces sexual harassment claims over #UpForWhatever St Patrick’s Day social media campaign

American beer brand Bud Light has triggered social media outrage over its #UpForWhatever campaign. by Cara Waters
 

Wednesday, 18 March 2015

How effective are native ads?

Native advertising is a new way to grow exposure and capture consumer attention for your brand. by Michelle Gamble
 

Friday, 13 March 2015

LifeCare Physiotherapy buys up 300 customised domain names: Should your business do the same?

A 25-year-old physiotherapy chain has snapped up hundreds of custom domain names in a potentially risky investment. by Broede Carmody
 

Uber and Etsy: Why traditional advertising just doesn’t pay off

Two of the most successful e-commerce businesses operating in Australia will stick to social media marketing because traditional marketing like TV or radio ads are not worth the investment. by Kirsten Robb
 

Tuesday, 10 March 2015

Ashley Madison forced to pull “immoral” ad after flood of complaints to advertising watchdog

Online dating site Ashley Madison will pull a TV ad featuring men “looking for someone other than my wife” after the advertising watchdog upheld complaints from the public. by Eloise Keating
 

Friday, 6 March 2015

Is the price right? Five factors to consider when pricing products or services

Nothing can cause confusion and doubt in a business like pricing your products and services. by Amanda Jesnoewski
 

Wednesday, 25 February 2015

The art of story-making and what it means to brand and content strategy

When it comes to storytelling, Christopher Booker said there are only seven stories anyone could ever tell. by Fi Bendall
 

Tuesday, 24 February 2015

Think like the customer, not just about the customer

Handing off customer relationships from one part of the business to another is fraught with pitfalls and can kill experience. How can you do it well? by Michel Hogan
 

Thursday, 19 February 2015

Greyhound racing sponsors abandon the industry: Lessons in disassociating your brand

One of greyhound racing's biggest sponsors has pulled its sponsorship following the live baiting scandal exposed in this week’s Four Corners investigation. by Cara Waters
 
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