The Australian Competition and Consumer Commission has issued a warning to mobile retailers, saying it is keeping a close eye on retailers potentially making misleading claims when advertising “waterproof” mobile phones. by Renee Thompson
The ice cream fan who took credit for the introduction of Golden Gaytime tubs of ice cream has launched another campaign to lobby Streets to make two new Golden Gaytime-themed products. by Eloise Keating and Renee Thompson
It’s a social media platform with over 5 million active monthly users in Australia and brands all over the world are realising the benefits of engaging with their customers on Instagram. by Eloise Keating
Fashion entrepreneur and model Megan Gale will acquire full ownership of the swimwear brand she founded with Seafolly in 2010, after difficulties securing the global trademark of Isola by Megan Gale prompted the severing of the business partnership. by Renee Thompson
The advertising watchdog has upheld complaints against a train station billboard that used the words “getting a sweet tan” because it says tanning is against the community’s standards when it comes to health and safety. by Broede Carmody
SmartCompany.com.au is Australia's leading website for SMEs featuring business news, business information and business blogs. SmartCompany's archive of news, feature articles, entrepreneur interviews and business webinars cover topics such as advertising and marketing, buying or selling a business, starting a business, growing a business, franchising, SEO, superannuation and tax.