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Friday, 12 February 2016

Telstra’s Facebook faux pas: Why you shouldn’t respond to angry customers with a cat meme

The telco has learnt the hard way that responding to an angry customer with a cat meme is not always a good idea. by Broede Carmody
 

Advertising watchdog upholds complaint against Patties Party Pies ad that played during the movie Frozen

The ad in question aired on Channel 7 during a broadcast of the popular children’s movie Frozen and featured a boy dressed as an astronaut eating Patties Party Pies with his family. by Broede Carmody
 

Seven questions you should answer in order to create content your customers will love

Set aside an afternoon and get the coffee brewing; it’s time to dig deep. by Steph Little
 

Thursday, 11 February 2016

Five tips to stay in control of your social media accounts

Find social media overwhelming? Make some smart and strategic moves by planning and becoming a little savvy with social media marketing tricks. by Catriona Pollard
 

Womenomics: Why businesses need to rethink the way they market to women

Brands that ignore women’s needs, or fail to connect with them from a communications perspective, are running a great risk of extinction. by Bec Brideson
 

The one thing you should do if you want your presentations to be more memorable

In an article for Forbes, Leadership HQ founder Mark Murphy says there is no point in giving a speech or presentation if no one remembers it. by Broede Carmody
 

Tuesday, 9 February 2016

21 places to find the best free images for your business

You don't need to cough up to give your small business the edge when it comes to visual content marketing. by Eloise Keating
 

Tuesday, 9 February 2016

Building brand is Deep Work

To build a brand that is strong, resilient and woven from the fabric of an organisation’s promises, deep work is what is needed. by Michel Hogan
 

Why this Super Bowl ad is calculated to be the most influential

A 60-second commercial for carmaker Kia has the backing of artificial intelligence to make sure it has most impact on social media. by Eloise Keating
 
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