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todayFriday, 22 August 2014

Advertising watchdog slaps online hardware brand on the wrist for cartoon “degrading” to women

The ads watchdog has upheld a complaint against hardware and machinery brand Macket Bracket after it found an image on its website to be “exploitative and degrading” to women. by Broede Carmody
 

Wednesday, 20 August 2014

Apple cops complaints over “Go, you chicken fat, go” ad

Apple’s latest advertisement has come under fire for discriminating against overweight and obese people. by Cara Waters
 

Wednesday, 20 August 2014

Altering your own website is now easier (and cheaper) than ever

These days you can manage your website with pretty basic computer skills. by Craig Reardon
 

Drawing a blank when it comes to content marketing? 10 ways to get started

Creating interesting and useful content is a way of building trust, awareness and goodwill with potential clients. by Michelle Gamble
 

Monday, 18 August 2014

Dr Jekyll and Mr Hype

A cautionary tale for organisations everywhere who think they can escape notice for saying one thing while doing another. by Michel Hogan
 

KeepCups and Popular Penguins: How to apply the four Ps of marketing to your business

Product, place, price and promotion form the bedrock of marketing. Here's two examples of successful home-grown products and found out how their creators apply the four Ps. by Eloise Keating
 

Friday, 15 August 2014

To change customer behaviour, think small

“Optimise the transaction and work out from there” gets to the heart of how to make something behaviourally effective. by Bri Williams
 

Thursday, 14 August 2014

Four successful advertising campaigns and what you can learn from them

SmartCompany spoke to several advertising and brand experts to get their thoughts on some of their favourite marketing campaigns and what SMEs can learn from them. by Broede Carmody
 

Wednesday, 13 August 2014

Brisbane restaurant’s plan to tackle freeloaders risks customer backlash

A Brisbane restaurant will no longer allow diners to share meals or “just drink tap water” in a bid to stop non-paying customers from gobbling up its margins. by Eloise Keating
 
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