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Wednesday, 29 July 2015

Is your online marketing scattergun or on target?

Why 100 unplanned social networking posts will get you nowhere. by Craig Reardon

Top five challenges in digital marketing

There’s a fundamental shift in the role marketing is playing in business strategies, according to keynote speakers at the Adobe Digital Marketing Symposium in Sydney this morning. by Cara Waters

Monday, 27 July 2015

Bare market: US staff strip to promote rebranding

The founder of a marketing firm in the United States has stripped naked with his employees in order to promote the company’s recent makeover, proving that business owners will sometimes do whatever it takes for their business. by Broede Carmody

Friday, 24 July 2015

The Lighter Side: Victorian country pub Tatura Hotel digs for gold with #carnkanye campaign

With only a few days left to reach its crowdfunding target, this business is stepping up the stakes and calling on Kanye West to come to their launch party. by Broede Carmody

You can tell a Fructis woman by the way she swears her hair: L’Oreal pulls TV ad over “effing hell” slogan

L’Oreal has been forced to pull a series of advertisements after television viewers labelled the ad offensive because it used a catchphrase that sounds similar to “effing hell”. by Broede Carmody

Why you can’t ‘copy and paste’ with enterprise mobility

As companies move into the mobile space, there is also a move to transfer existing systems and programs directly across to apps, or other mobile interfaces. Unfortunately the ‘if it’s not broke, don’t fix it’ rule doesn’t apply when migrating to mobile. by Paul Lin

Friday, 24 July 2015

How to really understand who your buyer is

These days it has become a standard for brands and marketers to create buyer personas to define their target market and create a more effective marketing strategy. by Michelle Gamble

Wednesday, 22 July 2015

Marketing joins IT in the too-hard basket for SMEs

Getting your marketing mix right is trickier than ever before. by Craig Reardon

Friday, 10 July 2015

Stats that should be shaping your marketing plan

Here are the key statistics that illustrate what media Australians are consuming, how Australians are looking for products and services, what’s shaping their decisions and how your marketing strategy should be adapted. by Michelle Gamble
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