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Wednesday, 22 April 2015

Is online video suitable for your business?

Online video can be a relatively affordable way to give your product and service some viral love. But how often is it used appropriately? by Craig Reardon

Tuesday, 21 April 2015

Ditch the brand horseradish

Don’t allow any agency, anywhere, anytime to stake ownership of the brand you are building. by Michel Hogan

Target pulls Anzac gear as charity boss hits back at social media critics: “Let's leave the snipers at Anzac Cove”

Target has been forced to pull a Camp Gallipoli-branded beanie, hooded jumper and stubby holder from sale amid a clampdown on the “inappropriate” use of the Anzac name on products. by Kirsten Robb

Fast Lane: Why your business is not the Uber of anything

It seems every new business that launches now must be the Uber of its sector. by Cara Waters

Four ways to make real-time marketing work for your SME

Promoting a product or service off the back of a newsworthy event – otherwise known as real-time marketing – can be an effective marketing strategy if it’s executed well. However, there are four simple rules you need to follow. by Broede Carmody

Friday, 17 April 2015

Should you offer free advice? Should you take it?

When something is free there is no ‘skin in the game’. The absence of outlay can mean there is little to lose by not participating. by Bri Williams

Thursday, 16 April 2015

Gelato Messina goes to town on complaining customer who called employee a “fat Asian bitch”: “Don’t come back. You’re not welcome anyway”

Gelato Messina has won praise from fellow business owners and hospitality workers for its response to an angry online reviewer who called one of its employees a “fat Asian bitch”. by Eloise Keating

Wednesday, 15 April 2015

“The nanny state gone too far”: Family winery’s ad banned over “life, drink it in” slogan

The adjudication panel of the Alcohol Beverages Advertising Code has banned a family-owned winery from marketing a $200 wine variety with the slogan “Life, drink it in”, over fears it could promote binge drinking. by Andrew Sadauskas

Brandzac Day: Woolies could face $50,000 fine over Anzac Day campaign cash in attempt

Woolworths has pulled its Anzac Day advertising campaign after copping a blast from the Minister for Veteran Affairs and now the supermarket giant could be fined $50,000. by Cara Waters
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