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yesterdayFriday, 1 August 2014

Out of Tune: online petition over Ultra Tune ad gets support from franchisees

Ultra Tune is the latest company to come under fire from an activist group over the sexualised nature of its ad campaigns. by Kirsten Robb

Thursday, 31 July 2014

Ad watchdog tells McDonald’s to keep its eyes on its fries promotions

The advertising watchdog has upheld a complaint against fast food giant McDonald’s, after vouchers offering free fries were distributed at a children’s playground in regional Victoria. by Eloise Keating

Monday, 28 July 2014

Brain gain: How neuroscience can improve your business’ marketing today

EEG medical tests have traditionally been used to diagnose a range of neurological conditions such as epilepsy, sleep disorders and brain tumours. by Eloise Keating

Wednesday, 23 July 2014

Lorna Jane reaches one million Facebook likes: Five lessons from the retailer’s social media success

While Dean says Lorna Jane’s online sales equate to the sales of 16 bricks-and-mortar stores, the retailer’s social media presence is not just about converting sales. by Eloise Keating

Tuesday, 22 July 2014

A FruChoc by any other name: Robern Menz defends iconic name rebrand

Iconic South Australian snack FruChocs dropped its long established name two years ago, rebranding to the moniker Choc Apricot Balls – but it seems some fans are still peeved off. by Kirsten Robb

Monday, 21 July 2014

Insurance firm caught in ‘insensitive’ Malaysia Airlines AdWords bungle

A Victoria-based insurance firm has apologised for trying to promote its business in the wake of the Malaysia Airlines tragedy last Friday. by Eloise Keating

Eight flexible marketing tricks from Cirque du Soleil

Running a business can sometimes feel like walking a tightrope. If you’re juggling your marketing plans, here are eight top tricks from Cirque du Soleil. by Cara Waters

Friday, 18 July 2014

Malaysia Airlines flight shot down: the impact of two tragedies on the airline

Malaysia Airlines flight MH17 en route from Amsterdam to Kuala Lumpur has been shot down over eastern Ukraine, claiming the lives of 298 passengers and crew. by Cara Waters

Friday, 18 July 2014

How to market your business on a shoestring budget

There are plenty of ways you can market your business with very little money. by Amanda Rose
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