Citroen Australia has been forced to pull one of its advertisements after the Advertising Standard Board upheld a complaint against a radio ad that beeped out repeated uses of the word f-cking. by Eloise Keating
In the age of social media and shrinking attention spans, brands and marketers have a tougher job of converting leads into sales because we are now dealing with well-informed and easily distracted customers. by Michelle Gamble
SmartCompany.com.au is Australia's leading website for SMEs featuring business news, business information and business blogs. SmartCompany's archive of news, feature articles, entrepreneur interviews and business webinars cover topics such as advertising and marketing, buying or selling a business, starting a business, growing a business, franchising, SEO, superannuation and tax.