todayFriday, 28 November 2014
A NSW sex shop has been slammed by the advertising watchdog for posters it deemed were “suggestive of sexual violence”.
yesterdayThursday, 27 November 2014
A NSW government ad using the term “piss up” has drawn complaints from viewers, but the advertising watchdog has dismissed the objections, finding the term was used colloquially.
Customer behaviour has changed drastically in the last few years with the advent of the social media age. Customers are now extra vigilant, more outspoken, and to some degree, outrage-prone.
Monday, 24 November 2014
Smart companies are doing all they can to capitalise on the addictive nature of smartphones.
Here are the fundamental ingredients for a brand to be successful in 2015, according to leading Australian marketers and communicators.
Friday, 21 November 2014
A New South Wales winery has raised more than $20,000 within a month via crowdfunding platform Pozible to build more production space for its increasingly popular wines.
Thursday, 20 November 2014
The US arm of cosmetics giant Sephora is facing a class action lawsuit over claims it deliberately blocked the online accounts of women with Asian names from a massive online sale because it suspected them of buying discount products to resell in Asia.
Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey released today.
Wednesday, 19 November 2014
Content marketing may be the latest catchphrase, but using content to market is not what will set a brand apart; it’s the bare minimum of what’s needed to cut through the noise of a busy marketplace.