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yesterdayThursday, 8 October 2015

Shonkiest products named and shamed

Australia’s dodgiest products and the companies that produce them have once again been named and shamed in consumer group CHOICE’s annual Shonky Awards. by Renee Thompson

yesterdayThursday, 8 October 2015

Facebook to verify small business pages: What this means for your business

Small businesses in Australia will now be able to have their Facebook pages verified so fans and potential customers can be certain they have found the right account. by Broede Carmody

Ad targeting, blocking and what's actually important

I'm convinced that display advertising is going to evolve radically in the next few years but there is one measure you should focus on. by Jim Stewart

Monday, 5 October 2015

Virgin “put a target on its back” with AFL stunt: What SMEs can learn from the social media backlash

To celebrate the AFL grand final, Virgin flew one of its A330 planes over Melbourne on Saturday afternoon in the shape of a giant trophy. by Broede Carmody

Lush stands firm on “naked” marketing despite ad watchdog ruling against a poster featuring nude women

Lush Australia will not change how it approaches marketing despite a decision by the Advertising Standards Board to uphold a complaint. by Broede Carmody

Friday, 2 October 2015

Melbourne family business caught in the spotlight over “kama-sutra burger” mural

A 40-year-old family business made headlines this week after a local council told said it would need to remove or modify a mural on the outside of its building. by Eloise Keating

Thursday, 1 October 2015

Bigcommerce teams up with Twitter to offer brands “Buy now” buttons: Is using Twitter for sales a good idea?

Australian brands that use homegrown ecommerce platform Bigcommerce will soon be able to sell their wares directly through Twitter. by Eloise Keating

Apple cops watchdog complaint accusing it of risking children’s safety in Apple Watch ad

Tech giant Apple has been forced to defend a recent television ad, after the advertising watchdog received a complaint about a sleeping baby in the commercial. by Eloise Keating

Wednesday, 30 September 2015

Fresh rapped: Eminem-inspired Facebook reply a winner for Woolies

A tongue-in-cheek Eminem-inspired Facebook reply by Woolworths has won the supermarket giant glowing praise and pledges of loyalty from shoppers. by Eloise Keating
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