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yesterdayThursday, 18 December 2014

“You’re F#ckin’ Out!”: Wicked Campers persists with “risky” advertising strategy as ad watchdog upholds 15th complaint this year

Serial advertising offender Wicked Campers continues to ignore the advertising watchdog, as the number of complaints upheld against the company grows to 15 this year. by Eloise Keating
 

Wednesday, 17 December 2014

Premature ejaculation company keeps on offending as “toothless” ad watchdog shoots blanks

The advertising watchdog has ruled against a television commercial that ridicules men with premature ejaculation problems for the second time this year. by Eloise Keating
 

Monday, 15 December 2014

“I only got ice for you”: H&M under fire for singlet that appears to promote drug use

H&M has been criticised for stocking a girls' singlet that appears to encourage the use of the drug ice. by Kirsten Robb
 

Thursday, 11 December 2014

Mattel labelled a “Christmas Grinch” over “sneaky” letter to Santa website

Mattel has been labelled a “Christmas Grinch” by a South Australian MP over its “sneaky” letters to Santa website. by Kirsten Robb
 

Ad watchdog rejects complaints Thomas Jewellers ad is homophobic

The Advertising Standards Board has rejected claims a Father’s Day television commercial vilified or discriminated against gay people. by Eloise Keating
 

Wednesday, 10 December 2014

Ad watchdog dismisses “anorexia” complaint against Myer advertisements

Myer has been forced to defend its latest advertising campaign, after the ad watchdog received a complaint that one of its latest TV ads promoted eating disorders. by Eloise Keating
 

Tuesday, 9 December 2014

Brand spanking new: Four lessons on rebranding your business

Before you start trying on a new name for size, here are four important lessons from some of Australia’s most successful rebranded companies. by Kirsten Robb
 

Monday, 8 December 2014

“Overpriced, overrated and outrageous”: Adriano Zumbo embraces negative reviews as he launches new Melbourne store

It’s the stuff of nightmares. Online reviews from customers who say they “honestly hate” your products or were “completely disappointed” by your customer service. by Eloise Keating
 

Friday, 5 December 2014

Is it worth advertising on Instagram? Businesses spill the beans

The Australian businesses involved in Instagram’s trial of sponsored posts have found it hard to measure the success to date of the experiment. by Karen Coombs
 
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