Friday, 21 November 2014
A New South Wales winery has raised more than $20,000 within a month via crowdfunding platform Pozible to build more production space for its increasingly popular wines.
Thursday, 20 November 2014
The US arm of cosmetics giant Sephora is facing a class action lawsuit over claims it deliberately blocked the online accounts of women with Asian names from a massive online sale because it suspected them of buying discount products to resell in Asia.
Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey released today.
Wednesday, 19 November 2014
Content marketing may be the latest catchphrase, but using content to market is not what will set a brand apart; it’s the bare minimum of what’s needed to cut through the noise of a busy marketplace.
An update on all things digital for services firms from over the past five years.
Friday, 14 November 2014
Fast food giant McDonald’s has once again fallen foul of the Advertising Standards Board for marketing unhealthy food to children.
Thursday, 13 November 2014
Supermarket giant Woolworths has been cleared of any wrongdoing by the Australian Consumer and Competition Commission over its controversial Jamie Oliver marketing campaign.
Wednesday, 12 November 2014
How has digital marketing changed for those in the services industry over the past five or so years?
Your marketing campaign is only as good as its return on investment. Are you measuring your ROI?