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yesterdayTuesday, 2 September 2014

SEO, SEM: is it all just marketing smoke and mirrors?

It can be difficult to understand what’s being done by SEO and SEM companies and how to measure performance for business owners without marketing experience. by Michelle Gamble
 

Friday, 29 August 2014

Life jacket company slammed for drowning advertisement that caused “distress” and “unnecessary fear”

The advertising watchdog has upheld a complaint against a life jacket company, finding one of its television advertisements did not have reason to cause alarm and distress to viewers. by Broede Carmody
 

Friday, 29 August 2014

Three ways to be more compelling in your sales and marketing

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. by Amanda Jesnoewski
 

Shirt likened to concentration camp uniforms as Zara pulls two “offensive” products in two weeks

Global fashion chain Zara has been forced to pull two of its products in two weeks, after it faced online outrage on Wednesday over a children’s shirt likened to the concentration camp uniform worn by Jewish prisoners. by Kirsten Robb
 

Wednesday, 27 August 2014

The business of digital life and death

For those concerned about properly managing their estate, digital death raises complex issues. by Dionne Lew
 

Tuesday, 26 August 2014

Five common content marketing mistakes

Marketers need to know their customers in greater detail than even before. If you are blindfolded to the needs of your customers, you are in real trouble. by Joel Egan
 

Monday, 25 August 2014

Mixed messages: Ad watchdog rules on Fresh One’s “sexist” ads, upholds six of 12 complaints

The Advertising Standards Bureau has ruled on the social media posts of a Perth-based coffee company which were previously deemed “sexist” on social media, upholding complaints against six of its 12 ads. by Kirsten Robb
 

Ice, ice baby: The Ice Bucket Challenge and social media virality

Here's how the Ice Bucket Challenge, where people film themselves or friends dumping a bucket of ice on themselves and then donate money to a charitable cause, became a worldwide phenomenon. by Shanton Chang
 

Friday, 22 August 2014

Advertising watchdog slaps online hardware brand on the wrist for cartoon “degrading” to women

The ads watchdog has upheld a complaint against hardware and machinery brand Macket Bracket after it found an image on its website to be “exploitative and degrading” to women. by Broede Carmody
 
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