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Wednesday, 28 January 2015

Ultra Tune’s racy pop-up ads tread sexist ground, say complainants

The advertising watchdog has dismissed a complaint against Ultra Tune, after the car service company was again accused of objectifying women. by Eloise Keating
 

Tuesday, 27 January 2015

Bonds dancing in undies ad like “soft core porn” for some TV viewers

Bonds has attracted the attention of its customers with its latest advertising campaign, but not all of them are happy with the way the iconic retailer promotes its undies. by Kirsten Robb
 

How female entrepreneurs can help journalists out

Bloomberg has made a significant move for gender diversity in the media, by being the first of the major business news outlets to issue a mandate that news stories must include female voices. by Angela Priestley
 

Looking for the silver bullet

There's a lot of things you can do to get your organisation on track to success, but one thing in particular underlies it all. by Michel Hogan
 

Wednesday, 21 January 2015

Australia Day: The lessons ALDI and Big W learnt from social media outrage

Big W and ALDI are diverging in their approaches to Australia Day merchandise one year after they were hit with social media firestorms over t-shirts critics claimed were racist. by Andrew Sadauskas
 

Tom Waterhouse scratched: Betting giant William Hill to rebrand Australian operations

The end is in sight for the Tom Waterhouse brand, with parent company and UK betting powerhouse William Hill announcing this week it will rebrand tomwaterhouse.com to the William Hill name. by Eloise Keating
 

Wednesday, 21 January 2015

Five marketing trends to capitalise on in 2015

Here are five trends that can help shape your marketing strategy for 2015. by Michelle Gamble
 

Innovate the hell out of that selfie: The 15 most used business buzzwords of 2014

Innovation, game-changer and Internet of Things were among the most used business buzzwords in 2014. by Eloise Keating
 

Friday, 16 January 2015

US woman sues hosiery company after stockings fail to give her “orgasmic” experience like the woman in the ad

A woman in the US has brought a class action against a hosiery manufacturer, claiming the stockings she purchased failed to give her the “orgasmic” experience suggested in an ad for the product. by Kirsten Robb
 
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