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todayFriday, 28 November 2014

Advertising watchdog leaves NSW sex store in an awkward situation

A NSW sex shop has been slammed by the advertising watchdog for posters it deemed were “suggestive of sexual violence”. by Broede Carmody

yesterdayThursday, 27 November 2014

“Piss up” ad offends some but ad watchdog delivers sober judgment

A NSW government ad using the term “piss up” has drawn complaints from viewers, but the advertising watchdog has dismissed the objections, finding the term was used colloquially. by Kirsten Robb

When customers attack! 10 tips to dealing with social media outrage

Customer behaviour has changed drastically in the last few years with the advent of the social media age. Customers are now extra vigilant, more outspoken, and to some degree, outrage-prone. by Michelle Gamble

Monday, 24 November 2014

Fast Lane: My morning addiction

Smart companies are doing all they can to capitalise on the addictive nature of smartphones. by Cara Waters

Marketing trends that will rock 2015

Here are the fundamental ingredients for a brand to be successful in 2015, according to leading Australian marketers and communicators. by Jackie Crossman

Friday, 21 November 2014

How this family winery raised $22,000 through crowdfunding in less than a month

A New South Wales winery has raised more than $20,000 within a month via crowdfunding platform Pozible to build more production space for its increasingly popular wines. by Broede Carmody

Thursday, 20 November 2014

Sephora hit with class action and racism allegations after blocking shoppers from online sale

The US arm of cosmetics giant Sephora is facing a class action lawsuit over claims it deliberately blocked the online accounts of women with Asian names from a massive online sale because it suspected them of buying discount products to resell in Asia. by Kirsten Robb

Live events beat social media for content marketing: Survey

Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey released today. by Andrew Sadauskas

Wednesday, 19 November 2014

“To hell with the facts! We need stories!” – Why your brand needs to be a creative storyteller

Content marketing may be the latest catchphrase, but using content to market is not what will set a brand apart; it’s the bare minimum of what’s needed to cut through the noise of a busy marketplace. by Fergus Stoddart
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