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yesterdayTuesday, 21 October 2014

Perth franchise receives “flood” of online abuse for selling halal beef

A franchisee from Perth has spoken out about how his restaurant receives “a flood” of online abuse for selling halal beef. by Broede Carmody
 

Byron Bay Cookies cops racist abuse for “disrespectful” halal-certified Anzac biscuits

A gourmet biscuit manufacturer in New South Wales has received significant social media backlash after seeking Halal certification for its products. by Broede Carmody
 

Wednesday, 15 October 2014

Five ways to amplify your results from content marketing

Introducing some discipline and strategy will ensure that the money spent on content marketing turns into revenue for smart business owners. by Michelle Gamble
 

Australia’s shonkiest companies named and shamed

What does a bank, chocolate biscuits and an electronic reading device all have in common? by Eloise Keating
 

Woolies comes under fire for “racist” singlets it claims it never ordered

Woolworths has been forced to pull a men’s singlet from two of its stores after individuals took to social media to label the items “vile” and “racist”. by Eloise Keating
 

Tuesday, 14 October 2014

The better angels of advertising

It’s not the size of the budget that matters. Organisations, it’s the strength of your conviction and how you make that visible. Agencies, it’s telling that story, making that case, selling that. by Michel Hogan
 

Friday, 10 October 2014

Anti-horse racing billboard pulled down after outcry: Do shock tactics really work in advertising?

An anti-horse racing billboard that sparked heated debate ahead of Melbourne’s spring racing season has been removed after a public outcry. by Broede Carmody
 

Thursday, 9 October 2014

Pub falls foul of advertising watchdog for ball and chain ad which vilifies women

A Perth pub has taken down a billboard featuring an old-fashioned ball and chain attached to a woman after the advertising watchdog ruled the advertisement vilified women. by Eloise Keating
 

Monday, 6 October 2014

The nine most overused terms in property advertisements

Here are nine real estate clichés you should try to avoid when selling your property. by Jennifer Duke
 
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