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yesterdayFriday, 22 May 2015

How to amplify your media coverage

Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? by Catriona Pollard
 

Wednesday, 20 May 2015

“Get your hands on the good stuff”: Naked man soap-on-a-rope ad not so dope for The Body Shop

The Body Shop is facing pressure on a number of fronts to drop the latest advertising campaign for its hemp-based skincare products. by Eloise Keating
 

Wednesday, 20 May 2015

How to bring customers back from the dead

Email marketing preserves your leads for a future resurrection. by Craig Reardon
 

Freaking, firking or forking not f-cking: Citroen falls foul of advertising watchdog

Citroen Australia has been forced to pull one of its advertisements after the Advertising Standard Board upheld a complaint against a radio ad that beeped out repeated uses of the word f-cking. by Eloise Keating
 

Wednesday, 13 May 2015

How to create visuals that will engage your audience

In the age of social media and shrinking attention spans, brands and marketers have a tougher job of converting leads into sales because we are now dealing with well-informed and easily distracted customers. by Michelle Gamble
 

Wednesday, 13 May 2015

Why your digital marketing needs to be centralised

It all used to be so easy when it came to your marketing. by Craig Reardon
 

“I’ll see you down the Ubet, said no one ever”: TAB sticks it to competitor, but are negative ads a good idea?

Sports agency TAB has fired shots at its competitor Ubet by taking out a newspaper ad barbing the rival betting operator. by Kirsten Robb
 

Monday, 11 May 2015

Behavioural lessons from a big breakfast

What could this business have done differently to make its “Big Breakfast” offer even more enticing? by Bri Williams
 

Friday, 8 May 2015

Bruce Billson urges SMEs not to be invisible online: Seven tips for getting your business started on Facebook

If your business is not online, you’re invisible and missing out on significant economic opportunities, says Small Business Minister Bruce Billson. by Kirsten Robb
 
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