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advertising & marketing

Tuesday, 22 September 2015

What SMEs can learn from Google's new logo

Evolution not revolution is the key when it comes to changing your logo. by Michel Hogan

Thursday, 27 August 2015

Gregory’s Street Directories “get routed” radio ad pulled after Ray Hadley tirade

The company that produces UBD Gregory’s Street Directories has said it will not advertise with radio station 2GB again, after its Father’s Day ad was pulled from the station. by Eloise Keating

Tuesday, 25 August 2015

Advertising watchdog slams billboard near school for showing naked couple

A complaint about a billboard that featured a naked woman straddling a naked man who was online shopping has been upheld by a watchdog because the ad was displayed within 200 metres of a primary school. by Renee Thompson

What makes a great ad - and what doesn't

Recently a friend sent me great ad, which got me thinking about why so much advertising isn’t up to scratch. by Michel Hogan

Thursday, 20 August 2015

How to win new customers when you're not advertising

Besides delivering work, hiring staff and managing clients' expectations, every business bears the responsibility of bringing in new business. by Bin Teo

Friday, 14 August 2015

Brand-it heist: SME accuses Victorian government of ripping off design

A small marketing and design agency in Melbourne has accused the Victorian government of ripping off its branding. by Broede Carmody

Wednesday, 12 August 2015

Writes issue: Bic faces backlash as “incredibly sexist” Facebook post goes viral

Pen manufacturer Bic has been forced to apologise after publishing a “sexist” image on its Facebook page to celebrate Women’s Day in South Africa. by Broede Carmody

Playboy deodorant ad pulled as watchdog upholds complaints about ‘sexting’

The distributor of Playboy-branded products in Australia has pulled its latest advertising for men’s deodorant, after the Advertising Standards Board upheld a string of complaints that claimed a television ad promoted “sexting”. by Eloise Keating

Tuesday, 4 August 2015

Inside scoop on Golden Gaytime tub: Grassroots social media campaign or played?

Golden Gaytime fan Jesse James McElroy is celebrating with the announcement Streets is releasing a tub version of the iconic Aussie ice cream but it’s still unclear whether McElroy led a grassroots campaign or merely fronted a canny marketing stunt. by Cara Waters
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