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advertising & marketing

todayTuesday, 9 February 2016

Myer appeals to customers by renaming its returns policy as a “no regrets policy”: Lessons for your business

Retail giant Myer is appealing to existing and potential customers by giving its returns policy a makeover. by Ronelle Richards
 

yesterdayMonday, 8 February 2016

Weis frozen treat ad not too tarty, says advertising watchdog

Complaints received by the ASB charged a Facebook ad by Weis as being degrading and irresponsible. by Ronelle Richards
 

Friday, 22 January 2016

HomeAway ad takes aim at Airbnb: Do comparison ads work?

One communications expert has described the strategy as a clever way to stand out in an increasingly competitive market. by Ronelle Richards
 

Thursday, 21 January 2016

Woolworths pulls Aussie map hats: Why do brands run into marketing trouble on Australia Day?

Companies need to ask themselves whether they really need to jump on board events like Australia Day. by Broede Carmody
 

Thursday, 7 January 2016

Federal government to spend $28 million on ad campaign for the innovation statement and to push startup culture

"It will be designed to help change the culture around innovation and science in our businesses," science and innovation minister Christopher Pyne told the media. by Denham Sadler
 

Thursday, 3 December 2015

The most popular television ads of the 21st century revealed

"I'm on a horse..." by Broede Carmody
 

Wednesday, 25 November 2015

Golden Circle accused of misleading shoppers with pineapple ad

The Advertising Standards board has since dismissed the complaint. by Broede Carmody
 

Wednesday, 18 November 2015

Watchdog rules against radio ad featuring baby cow's trip to abbatoir

Several listeners complained the content was "distressing" and "denigrating towards dairy farmers". by Eloise Keating
 

Tuesday, 22 September 2015

What SMEs can learn from Google's new logo

Evolution not revolution is the key when it comes to changing your logo. by Michel Hogan
 
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