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advertising & marketing

Tuesday, 17 March 2015

Horse racing venue falls foul of ad watchdog for slogan telling punters “treat a woman like a race horse and she’ll never be a nag”

A Victorian thoroughbred racing venue has been forced to amend a print advertisement after the advertising watchdog ruled the ad’s slogan discriminated against women. by Eloise Keating
 

Friday, 13 March 2015

Subaru pulls TV ad deemed “highly offensive” to indigenous Australians

Subaru Australia has pulled a television advertisement after the advertising watchdog found it would be likely to offend people of Aboriginal and Torres Strait Islander descent. by Broede Carmody
 

Wednesday, 4 March 2015

Eight things you didn’t know about Australian advertising from industry veteran Russel Howcroft

The best advertising is produced when advertisers do something “just a little bit wrong”, according to Channel Ten executive general manager Russel Howcroft. by Eloise Keating
 

Tuesday, 3 March 2015

Australia’s first ever complaint about an ad: 40 years of advertising self-regulation

The first ad officially complained about to the Advertising Standards Council was a juicy one. by Eloise Keating
 

Wednesday, 25 February 2015

Unilever flooded with anti-gay complaints but ad watchdog rules Lynx TV ad is OK

The advertising watchdog has dismissed close to 40 complaints that labelled a Lynx television commercial featuring two men kissing as “immoral”, “indecent” and “highly offensive”. by Eloise Keating
 

Friday, 13 February 2015

Nimble under fire again for TV ads but Ad Standards Board says it is not taking advantage of vulnerable consumers

Payday lender Nimble has again been accused of exploiting people in financial hardship, with the Advertising Standards Board receiving three separate complaints about Nimble’s advertising in January. by Eloise Keating
 

Thursday, 12 February 2015

“We won’t change”: Federal Tyres Cairns claims competitor dobbed it in to Ad Standards Board

The co-owner of Federal Tyres Cairns is unrepentant after the Advertising Standards Board found his business’ recent TV ad was in breach of community standards. by Cara Waters
 

Thursday, 5 February 2015

Small business calls ad watchdog “time wasters” and complaining viewer an “oxygen thief”

A WA sports store has responded to complaints about its advertising by calling the watchdog “time wasters” and the complaining viewer an “oxygen thief”. by Kirsten Robb
 

Tuesday, 16 December 2014

The 10 most complained about ads this year

A television ad that featured married men singing about their search for “someone other than my wife” was the most complained about ad in Australia this year. by Eloise Keating
 
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