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Marketing

Marissa Mayer

Branding

Will Yahoo’s “Altaba” name change have a long-term impact?

Naming a company in the social media age is fraught, and this week’s unveiling of “Altaba”, the investment company that will hold Yahoo’s remains,...
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Social Media

Is this the weirdest attempt at newsjacking so far this year? British Gas faces backlash over David Bowie tweet

A social media team member at British Gas has gained unwanted attention overnight after an awkward tweet that mentioned the one year anniversary of...

sales

Keep the door open with these simple ways to reach prospects

How do we reach prospects and keep the door open? While everyone is trying to go big, go small instead and use innovation to capture...

Advertising

Watchdog upholds complaint against radio ad that implied husbands are “pests”

The Advertising Standards Board (ASB) has upheld a complaint against a radio advertisement from a Perth business that it found singles out husbands and...
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Advertising

Online retailer ordered to remove baby pillow ad that goes against community standards

An online retailer has been forced to take down advertising from social media after the Advertising Standards Board ruled its ad for a baby...
social media

Marketing

Beyond the buzzwords: How to make marketing trends work for you in 2017

In 2017, advertising spending is tipped to actually slow across the world, according to buying agency Magna Global. But that’s not likely to matter...

Marketing

What’s on your 2017 digital wishlist?

And so we come to the final blog missive for 2016. Hopefully it’s been a year that has seen your digital world provide greater...

sales

The changing world of selling professional services

Even the once exclusive professions of accounting, medicine, law and engineering have come to realise that they can no longer survive on referrals and...
employee

Social Media

How one pretentious LinkedIn photo “ruined” this man’s career

Many of us might not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter. Most of the...

Social Media

How Snapchat became the darling of next gen social media

While Facebook still looks unassailable as the king of the social media world, Snapchat has emerged as the scrappy younger cousin with a mind...
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