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Business owner

Public Relations

Why SEO is more powerful than your CEO when crisis strikes

Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecdotal wisdom...

Social Media

YouTube rolls out mobile live streaming to users with over 10,000 subscribers

While live streaming on the go through platforms like Facebook and Twitter has taken off over the past year, YouTube has been a little late...

Advertising

Five Super Bowl ads that got people talking

The advertisements that run during the Super Bowl are almost as anticipated as the sporting showdown happening around them, and advertisers never fail to deliver. Nailing a...

Marketing

Yowie chocolates return to Australia, but will the brand capture buyer nostalgia?

Chocolate lovers everywhere are rejoicing over the news Yowie chocolates will be returning to Australian shelves. The ASX-listed Yowie Group announced yesterday it would be shipping...
Business owner planning

Marketing

Three ways to start marketing with benefit and convenience in mind

Welcome to the age of the customer. Forrester analyst Victor Milligan discussed in 2016 how customers are in motion and their loyalty is an emotion,...
Group of friends at the cinema

Marketing

How demand-based ticket pricing is set to change the way people go to the cinema

By Deb Verhoeven, Deakin University and Bronwyn Coate, RMIT University Chances are that if you see just one film this year, you probably saw it already. The...

sales

12 sales trends for 2017: Sales Trend 1—New metrics

Sales Trend 1 from our 12 Sales Trends for 2017 report is about sales metrics. What do we measure now? When we talk about sales metrics...
Two women using Facebook

Social Media

Snapchat estimated to be worth $32 billion with global ad revenue growing: Should your business start using it?

Snapchat's value has been placed at $US25 billion ($AUD32 billion) after parent company Snap Inc filed documents for its Initial Public Offering on the New...

Marketing

The behavioural economics of online dating

St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their...
Facebook

Social Media

Fake Facebook customer support lines are catching out unsuspecting users: Are you safe from scams?

A number of fake Facebook customer support lines are reportedly scamming customers in the US, and a similar trend appears to be emerging in...
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Is the age of ownership over?

Articles

Owning a car, house or designer bag has always been a big financial commitment, but once upon a time it was a commitment people...
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