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Marketing

sales

The changing world of selling professional services

Even the once exclusive professions of accounting, medicine, law and engineering have come to realise that they can no longer survive on referrals and...
employee

Social Media

How one pretentious LinkedIn photo “ruined” this man’s career

Many of us might not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter. Most of the...

Social Media

How Snapchat became the darling of next gen social media

While Facebook still looks unassailable as the king of the social media world, Snapchat has emerged as the scrappy younger cousin with a mind...

Content Marketing

Content marketing spreads its egalitarian wings

At a time when misinformation spreads just as quickly as the real thing, it’s important to take information from all but the most credible...
Lee Lin Chin ad

Advertising

The 10 most complained about ads in 2016

Complaints about discrimination and vilification have dominated consumers’ gripes to the advertising watchdog this year, with complaints about car brand Ultra Tune’s treatment of...

Advertising

The top 10 most viral advertisements of 2016 revealed

What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year's top 10 most shared...

sales

How to avoid the discount trap

Do you frequently discount to win business? Does your brand seem to matter less to customers today? It’s no wonder. Customers can do a...

Advertising

Unilever forced to pull Paddle Pop ad after watchdog rules it advertised junk food to kids

Unilever has been forced to pull an online advertisement after the Advertising Standards Board ruled it was marketing unhealthy food to young children. The advertisement,...
fishing rod

Advertising

Hunting store happy with “free advertising” after clashing with critics of bikini gun ad on Facebook

A Townsville hunting and fishing supplies store is welcoming support from new customers after it received a complaint notice from the Advertising Standards Board over...
Instagram

Social Media

Instagram tipped to surpass Twitter as an advertising platform: Should your business consider Instagram ads?

Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their advertising...
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Business Resources

eBook: How do I get found on Google?

Business Resources

Make it easy for customers to find you with this easy simple guide to search marketing. Search engine optimisation (SEO) may still be a...
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