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Monday, 12 October 2015

Back to the village - why consumers want to buy local

There are many reasons why consumers are deciding to buy local and tapping into this desire can help your business. by Sue Barrett

Monday, 5 October 2015

How useful is neuroscience in sales? Can we read minds?

Neuroscience, unfortunately, has become the new “shiny toy” in sales. by Sue Barrett

Monday, 28 September 2015

Five lessons in sales excellence

What makes good salespeople great? Here's five answers to that question. by Sue Barrett

Monday, 21 September 2015

Cracking the sales myth of Hunters and Farmers

Many so called “experts” claim that there are two types of salespeople – Hunters and Farmers, but if this was ever true, it's certainly not desirable. by Sue Barrett

Monday, 14 September 2015

Getting the measure of modern sales

There are multiple, and usually imperfect ways to measure most sales activities, what you need is an overall strategy. by Sue Barrett

Wednesday, 9 September 2015

Moments that matter along the customer's journey

Customers are making digitally-influenced decisions much earlier in the process of buying. by Brian Walker

Monday, 7 September 2015

Old-time selling just doesn't cut it anymore

Salespeople are doing the same things in the same markets that they have for decades but with diminishing returns. by Sue Barrett

Thursday, 3 September 2015

What Gerry did next: Harvey Norman pours $34 million into dairy farm

Retail giant Harvey Norman has been forced to defend its move into dairy farming following investor backlash against its $34 million investment in Coomboona Holdings. by Cara Waters

Tuesday, 1 September 2015

Myer buys into TopShop to address falling profits

Myer is buying 25% of the Australian TopShop franchise in a bid to boost its ailing balance sheet with the retail giant reporting today a 21% drop in underlying net profit to $77.5 million. by Cara Waters
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