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Owner of Perth’s Peel Zoo stands up for small businesses after “antagonistic” Facebook complaint prompts fiery exchange

The owner of a Western Australian zoo has spoken out about the difficulties small business owners face when confronted with negative, at at times unfounded,...
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Social Media

Three social media marketing techniques to try out this year

Here are three features on the three most popular social media platforms that you might like to try out this year. 1. Publish on LinkedIn It’s not...

Social Media

There’s no escaping the wrath of the unhappy customer

Poor customer service has never been excusable. Prior to the advent of social media, the rule of thumb was that on average, disgruntled customers...
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Social Media

How to grab people’s attention on LinkedIn with one key sentence

LinkedIn may be the platform of choice for entrepreneurs and professionals looking to expand their networks, but with close to 500 million LinkedIn users...
Instagram

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Instagram introduces ads on its Stories video feature, giving Snapchat a run for its money

The rapidly growing world of social media advertising is about to get a bit bigger, after Instagram today revealed it will begin inserting advertising...
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Is this the weirdest attempt at newsjacking so far this year? British Gas faces backlash over David Bowie tweet

A social media team member at British Gas has gained unwanted attention overnight after an awkward tweet that mentioned the one year anniversary of...
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How one pretentious LinkedIn photo “ruined” this man’s career

Many of us might not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter. Most of the...

Social Media

How Snapchat became the darling of next gen social media

While Facebook still looks unassailable as the king of the social media world, Snapchat has emerged as the scrappy younger cousin with a mind...
Instagram

Social Media

Instagram tipped to surpass Twitter as an advertising platform: Should your business consider Instagram ads?

Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their advertising...
Can you actually make money on LinkedIn?

Social Media

Three of the top mistakes people make on LinkedIn

As many as one in three Australians have a LinkedIn account and the platform can help build an entrepreneur into a major business influencer—but...
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