Media


Media news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest media news, trends and features and entrepreneur interviews about the media industry.

Or search for media on SmartCompany.


News


THE LIGHTER SIDE: The changing face of news
Emma Krieger Clarke and Dawe discuss how the Fourth Estate will influence how people feel. | Thursday, 2 February 2012

Ninemsn revenue jumps as owner of Business Spectator discusses sale
Madeleine Heffernan The chief executive of online display advertising giant and news portal ninemsn has tipped a strong year for the joint venture, after it posted a slight rise in full-year profit, with rising costs cancelling out a near 30% rise in revenue. | Monday, 30 January 2012

Publisher of My Business magazine breaches loan covenants, flags rights issue to stem cashflow slump
Madeleine Heffernan CommStrat will proceed with a rights issue to plug its immediate and short-term cashflow issues after weak performances pushed the company into breach of its interest cover and leverage ratios. | Monday, 30 January 2012

APN buys stake in Pollenizer-backed business Friendorse
Michelle Hammond Australian tech incubator Pollenizer has partnered with APN News & Media to fund a vehicle for testing digital business models, after APN invested in Pollenizer-backed start-up Friendorse. | Monday, 23 January 2012

Rupert Murdoch tweets against Google contain lessons for social media-savvy SMEs
Patrick Stafford Businesses have been warned to watch what they say on Twitter after media mogul Rupert Murdoch found himself in digital hot water after slamming Google in a series of tweets. | Monday, 16 January 2012

Google gives itself search ranking penalty after sponsored blog controversy
Madeleine Heffernan Google has penalised the search engine ranking of its Chrome browser after it was revealed it had broken its own rules by promoting Chrome through sponsored blog posts. | Wednesday, 4 January 2012

Bureaucrats disciplined over work-related comments on Facebook made on home computers
Madeleine Heffernan Four federal bureaucrats have been disciplined over the inappropriate use social media over the year to June, leading to pay cuts and sanctions for making work-related comments on Facebook and from their private computers. | Thursday, 22 December 2011

Torture rack for a dying media: Kohler
Alan Kohler The Government's media inquiry is agonising for the industry, but it won't throw either effective regulation or financial support at the sector. | Tuesday, 13 December 2011

MY BEST TECH: Jim Stewart
Patrick Stafford Head of SEO firm Stewart Media Jim Stewart says his latest favourite piece of tech is some analytics software that allows him to see just how well his videos are performing. | Wednesday, 7 December 2011

WHAT WE LEARNED THIS WEEK: Don’t be caught by legal traps on social media this Christmas
Patrick Stafford Employers need to be aware there are a number of legal risks facing them if employees use social media inappropriately at the staff Christmas party. | Wednesday, 7 December 2011

Trends


Google hires Apple executive for new project
Patrick Stafford Search giant Google has hired a former Apple executive for a new project, a new report from VentureBeat claims. | Monday, 6 February 2012

German government recommends Chrome to small business
Andrew Sadauskas The German government department responsible for online security is urging small businesses to switch to Google’s Chrome web browser. | Monday, 6 February 2012

Features


Nine marketing themes for 2012
Nina Hendy Marketing your business is an ever-evolving challenge that will be vastly different in 2012. So you'll have to keep your eye on the ball. | Wednesday, 18 January 2012

Your sector-by-sector guide to 2012
Madeleine Heffernan The only certainty is uncertainty: chances are the Australian economy is headed for another topsy-turvy year. | Tuesday, 17 January 2012

Australia’s 25 best business blogs
Brad Howarth This year’s list of the 25 Australian business blogs to watch featured a glut of blogs that have been in existence for some years and have managed to build solid followings. | Wednesday, 4 January 2012

Advertising in the digital age
IBISWorld Advertising agencies are now diversifying their services to meet the challenges of new media. | Tuesday, 1 November 2011

Australia’s 25 best business blogs
Brad Howarth This year’s list of the 25 Australian business blogs to watch featured a glut of blogs that have been in existence for some years and have managed to build solid followings. | Wednesday, 7 September 2011

Employers must wake up on social media in work hours
Andrew Douglas Your business must develop a policy to deal with social media use in the workplace - or face the consequences. | Monday, 4 July 2011

Lights, camera, action
Robert Bryant, IBISWorld A rolling economy will set film production in motion in the coming years. | Tuesday, 12 April 2011

How to get the best deal from an ad agency
Nina Hendy Biting the bullet and hiring an advertising agency can be a big decision for an SME. So how do you know when you're ready? | Monday, 4 April 2011

The print fades
Robert Bryant, IBISWorld As digital media spreads, magazine publishers look like old issues. | Tuesday, 29 March 2011

How to pull off a marketing stunt
Nina Hendy Ever noticed how far some companies will go to gain recognition? Marketing stunts are on the rise, but are they the best way to promote your business? | Wednesday, 9 March 2011

Entrepreneur Zone


Fred Schebesta
James Thomson News imageOnline traffic guru Fred Schebesta has a warning for companies implementing SEO – Google is always watching you. | Tuesday, 4 January 2011

Amanda Gome
Amanda Gome & James Thomson News imageSmartCompany publisher and founder, Amanda Gome, talks about the year that was and what's ahead for entrepreneurs. | Tuesday, 21 December 2010

Chris Meehan
James Thomson News imageComTel's chief executive Chris Meehan talks about what happens when your business completely changes direction. | Tuesday, 5 October 2010

Fred Schebesta
James Thomson News imageOnline traffic guru Fred Schebesta has a warning for companies implementing SEO – Google is always watching you. | Wednesday, 2 June 2010

Nick Holmes à Court
James Thomson News imageBuzzNumbers' Nick Holmes à Court is coming off a big year. He talks about the latest trends in social media. | Tuesday, 15 December 2009

Stuart Simson
James Thomson News imageWith the demise of the 40-year-old Trading Post, Stuart Simson saw an attractive niche to fill. | Tuesday, 3 November 2009

Maverick goes mainstream
Amanda Gome News imageCrikey founder Stephen Mayne’s talks about the future of online media and explains how his new website doubles as a marketing tool. | Tuesday, 23 June 2009

Going green for growth
Patrick Stafford News imageImproving customer service is one key strategy that green publisher Katie Patrick is using to navigate the downturn. | Thursday, 18 June 2009

The optimising optimist
Amanda Gome News imageIBISWorld’s Phil Ruthven believes Australia will soon enter a golden age. He talks about succesion, customer loyalty and starting new businesses. | Tuesday, 16 June 2009

The web's monetising challenge
Amanda Gome News imageMonique Talbot heads SheSaid.com.au and specialises in effective website monetisation, which she did successfully for Tempest Media. | Tuesday, 21 April 2009
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