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Neuro Branding
There's truth in wine (and the retail experience)
Is your retail offering doing all it can to attract the right kind of customer to your store?
Challenger brands, persuasive forces and the colour orange
Garfield creator Jim Davis thinks cats when he sees the colour orange. What thoughts does orange evoke for you and your customers?
Does red really go faster? Colour, branding and the subconscious
Colours play a big part in how we perceive brands and products, with many of our colour associations having a deep base in our subconscious.
The limbic system, the cognitive mind and the user illusion that misleads
User illusion - no, it's not that Guns N' Roses album - is what fools us into thinking we know why we make the decisions we make.
The power of intuition and the likelihood of getting married
What Benjamin Franklin and Jens Lehmann can tell us about intuition and the decision-making process.
Sweet seduction: How chocolate advertising taps into the consumers' emotional operating system
Chocolate advertising demonstrates how to effectively connect with consumers' emotions.
Survival in the boardroom
Why organisational decision-making is highly irrational – especially in times of economic drought.
No emotions = no dollars: Why Tinkerbell doesn't like tap water
Brand, taste, status and emotion all play a mix in why we choose certain products over others.
Subconscious mechanisms at play on the supermarket shelf
Bamboozled by the sameness of choice on supermarket shelves? There's a science to all those shapes and colours.
What Prince Charles and Ozzy Osbourne can tell us about where people shop
Demographics can only go so far in giving us a picture of why people shop where they do.
Brain ticks and finger clicks: Five basic dynamics of human behaviour used to persuade shoppers
How you can use neuro-psychological insights to increase the persuasive power of your online presence.
Sex on the brain: Why women buy differently to men
Science is moving closer to unlocking the mystery of why men and women shop differently.
