Wednesday, 17 April 2013
Wednesday, 13 March 2013
Garfield creator Jim Davis thinks cats when he sees the colour orange. What thoughts does orange evoke for you and your customers?
Wednesday, 27 February 2013
Colours play a big part in how we perceive brands and products, with many of our colour associations having a deep base in our subconscious.
Wednesday, 13 February 2013
User illusion - no, it's not that Guns N' Roses album - is what fools us into thinking we know why we make the decisions we make.
Wednesday, 30 January 2013
What Benjamin Franklin and Jens Lehmann can tell us about intuition and the decision-making process.
Wednesday, 05 December 2012
Chocolate advertising demonstrates how to effectively connect with consumers' emotions.
Wednesday, 21 November 2012
Why organisational decision-making is highly irrational – especially in times of economic drought.
Wednesday, 24 October 2012
Brand, taste, status and emotion all play a mix in why we choose certain products over others.
Wednesday, 10 October 2012
Bamboozled by the sameness of choice on supermarket shelves? There's a science to all those shapes and colours.
Wednesday, 26 September 2012
Demographics can only go so far in giving us a picture of why people shop where they do.
Wednesday, 12 September 2012
How you can use neuro-psychological insights to increase the persuasive power of your online presence.
Wednesday, 29 August 2012
Science is moving closer to unlocking the mystery of why men and women shop differently.