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Online sales
How to use Amazon Product Ads to your advantage
It’s hard to boost your Amazon rankings by creating a fully operational seller account if you don’t have a European or American bank account – but there is another way.
Tips for selling on Amazon: Your eCommerce El Dorado awaits
For those businesses that can jump the hoops, Amazon presents huge opportunities for eCommerce.
Top 10 tips for optimising AdWords
Google's AdWords is a powerful but often poorly understood tool that can be used to get your business in front of more people.
How to ‘hyper target’ consumers with Facebook Custom Audiences
If you use email as part of your marketing strategy, it’s worth investigating a new Facebook feature called Facebook Custom Audiences.
How social sharing is driving SEO and ranking
Social sharing is only going to play a bigger role in rankings in the future.
Australia Post, Tarazz and online marketing: Just a storm in a teacup?
Online mall Tarazz might have a little work to do on its back end before it poses a threat to online retailers in Australia.
Does Pinterest help with SEO?
Pinterest is a quality site with a highly valued demographic. SEO considerations aside, that’s reason enough to start pinning and sharing.
Tech-tonic shifts in digital marketing
Brands like The Iconic are pointing the way forward with their clever use of digital marketing and advertising. The big retailers might want to take note.
The trick to responsive design and SEO
Creating a seamless user experience across all devices is at the heart of a responsively designed webpage.
How to market to Chinese consumers online
The appeal of the Chinese market needs no explanation. But how should Australian businesses target it?
Major brands are not utilising Google Places
There have been some interesting developments in Google search results and SEO in the United States, and now we’re seeing the same thing here in Australia.
Using banners to build links
It may sound surprising, but banners can be a very effective SEO link building technique.
Lead collection advertising on Linkedin
LinkedIn isn’t everyone’s first choice of an advertising platform. And while it isn’t the cheapest option on the market, well-constructed campaigns can bring some terrific results.
There’s no longer a digital divide in advertising
QR codes seem to have come of age, and they’re popping up everywhere as smartphone use proliferates.
The trouble with Tablets
In America online shopping from Tablet owners is tipped to reach $31 billion by 2016, so why are our top reatilers still lagging?
You’d expect these two to be the leaders in the online shopping/ecommerce space in Australia, but it looks like they’ve still got a ways to go.
SEO and the cloud
With the NBN rolling out we’re all (eventually) going to enjoy much faster internet connection speeds in the not too distant future.
Last minute online sales improvement ideas for Christmas
If you’re an online retailer in the B2C space, now’s the time to make hay. The sun will be shining brightly as we approach Christmas this year.
Google’s controversial new announcement: Hiding keyword referral information
This week Google announced a controversial new initiative. How will it affect your business?
New Google tools for SEO
Google has recently released a new tool in its Analytics product, which can enable some pretty powerful keyword research.
How to track phone calls from your website
Tracking phone calls that come through as a result of people visiting your website is getting easier.
Are you using Campaign Tagging to track online and offline advertising?
When it comes to sending emails there are two sides to the equation.
There’s a lot of competition for competitions
There’s a lot of competition if you’re trying to make people aware of your online competition.
Domain misspellings: What are they worth?
Typo squatters are having a field day making money from other people’s brands. One of them might be yours.
Top tips for leveraging Google’s new mega-sitelinks
You may (or may not) have noticed that Google recently started showing what I’d describe as “mega-sitelinks”. Here's the lowdown.
iPads: one of the highest converting devices
If you sell online, then iPad optimisation should be taken seriously as a revenue opportunity.
Are we searching ourselves into a recession?
After all the recent sharemarket hoo haa I thought I’d check to see whether searches for “recession” were on the rise... and the short answer is yes.
This is urgent! Read this quick!
Adding urgency to your offers is a sensational way to improve conversions.
Does a more attractive website get more sales?
Here's why a more attractive, visually aesthetic site will improve your online sales.
Facebook duplicate Places must be addressed
While Google Places has some problems, it certainly has nowhere near the level of issues Facebook has.
The Google+ project – will it work?
Google+ might just work, if – and it’s a big ‘if’ – they can get enough people to take it up.
Helpful changes to Google Analytics and Facebook ads
A new update of Google Analytics allows web operators to visualise the click journey users take.
Google Products and CSEs
One of challenges online retailers face is “reach”. Here's how Google Products can help.
Apple app optimisation case study
No doubt about it, Apple apps are hugely popular. So the next question that arises is, how do you get apps to rank well in the App Store?
Advertising on YouTube: A how to guide
I’ll start by stating the bleeding obvious. YouTube gets a lot of traffic. So utilise it.
Ever seen Google Image Search Ads?
Despite being around for about a year, Google Image Search Ads are an undervalued commodity.
Facebook Ads and demographic targeting ideas
The demographic targeting options available to you on Facebook are really only limited to your imagination.
SEO and the cloud
With the NBN rolling out we’re all (eventually) going to enjoy much faster internet connection speeds in the not too distant future.
More advanced remarketing strategies!
The trick to setting up remarketing is to build and create different audiences for different pages on your website.
Facebook fan page and ‘check in’ confusion reigns supreme
The bigger Facebook gets the more confusing it’s becoming for people who use it.
Google’s +1 response to Facebook ‘Likes’
Google’s new +1 feature is such an obvious thing for the internet giant to launch. I wonder what took them so long?
Expired coupons can help your online sales
The great thing about affiliates – especially the really good ones – is what you can learn from them when you unpick how they get such strong commissions.
Is it possible to manipulate Google’s suggested search?
Using a variety of tactics you can manipulate Google's results for profit.
How do you fulfill?
One question I get asked all the time by customers who are thinking of opening an online store is, How should I fulfill orders?
Local marketing with Facebook
Targetting Facebook fans by location is really important for SMEs. Here's how to do it.
Link-building – stop buying them and do the hard work
SEO is not about buying links, it's about using clever and legitimate strategies to improve your rankings. Here are some tips.
Why you should ask your social media fan base for help
Need some free usability advice? Ask your social media followers.
Is Google’s local strategy all starting to come together?
With a market already saturated with group buying sites and Facebook probably eyeing off the idea itself, I think Google hasn't quite got it right just yet.
Video SEO: the new frontier
Google TV is the next frontier in online video; and it's now more important than ever to create a Video Sitemap if you host video content on your website.
Is it time to start thinking apps?
A dramatic shift in the search landscape could very well be afoot.
Bing continues to consolidate: Goodbye Yahoo Search
This week, Microsoft announced it’s started the rollout of Bing search results to replace the results from Yahoo. So be prepared.
