Author: Chris Thomas on
30 September 2011
There are lots of things you can track as goals or events from your website through Google Analytics, including form submissions, downloads or PDFs, mailtos etc.
Author: Chris Thomas on
23 September 2011
A couple of weeks ago I was lucky enough to speak at Online Marketer’s Bootcamp event about Facebook Advertising.
Author: Chris Thomas on
15 September 2011
There’s a lot of competition if you’re trying to make people aware of your online competition.
Author: Chris Thomas on
8 September 2011
Typo squatters are having a field day making money from other people’s brands. One of them might be yours.
Author: Chris Thomas on
1 September 2011
You may (or may not) have noticed that Google recently started showing what I’d describe as “mega-sitelinks”.
Author: Chris Thomas on
19 August 2011
The great thing about working in an agency rather than in “isolation” is the access to dozens of Analytics accounts. Each month we aggregate customer data from those accounts to ascertain average conversion rates, mobile visitation and various other metrics to try and identify trends over time. And I thought I’d share one with you.
Author: Chris Thomas on
11 August 2011
In January 2008, not long after I started blogging for SmartCompany, I wrote an article about the impending United States recession, and ultimate GFC based on Google Trends data.
Author: Chris Thomas on
5 August 2011
Adding urgency to your offers is a sensational way to improve conversions. Very few online retailers here in Australia use any form of urgency with their online offers.
Author: Chris Thomas on
29 July 2011
Regular readers will probably know that I have a little online eCommerce business “on the side”. It’s a part-time thing; I spend maybe an hour or so on it most days, answering emails and packing and sending orders, etc.
Author: Chris Thomas on
21 July 2011
If you have a small, medium or large business which has a physical location (or locations) you’ve probably taken advantage of Google’s free Places feature. It enables you to claim your business, pop up some pictures, add a bit of a description around your business and even upload some videos as well.
