Author: Chris Thomas on
19 November 2009
Facebook Ads provide incredible reach to a targeted audience which can't be matched by any other online (or offline) advertising system.
Author: Chris Thomas on
13 November 2009
I guess it's fair to say that mobile advertising is still in its infancy, but it's growing fast and definitely something to keep your eye on.
Author: Chris Thomas on
6 November 2009
Traffic. It's the blood that courses through your website's veins.
Author: Chris Thomas on
30 October 2009
The recently announced deal between Twitter, Google and Bing could have enormous implications for your online sales.
While there's not a huge amount of information coming from Google about how it intends to integrate Twitter results into its search, Bing has led the way with a beta site which you can see here.
Author: Chris Thomas on
16 October 2009
Adding some levity during the e-commerce process is a great way to build trust and improve your online sales.
Author: Chris Thomas on
2 October 2009
Those Facebook fan pages look great, but how do I create a custom one for my business?
Author: Chris Thomas on
25 September 2009
Improving your website conversion rate is something everyone should be constantly working on.
Author: Chris Thomas on
18 September 2009
Creating more content on your site is probably the ‘easiest' way to build more traffic to your website. The reason is that every single bit of content you create will be indexed by search engines and, over time, your new unique content will start to rank well for lots of (usually long tail) search queries.
Author: Chris Thomas on
11 September 2009
Media buying can be an expensive business, especially when you're going through an agency. Frankly, it's not an area that I have specialised in in the past, mainly because banner Ad's are notoriously bad for online sales. But it's one that's become more accessible to all of us recently due to Google's acquisition of doubleclick.
Author: Chris Thomas on
4 September 2009
Ah... the old link buying debate - it never seems to go away.
