Today’s buyer uses a large network of tools before making a purchasing decision. They are informed, and demand consistent service every time they engage with a business, regardless of touch point. Not only do you need to ensure you engage with your customers on a variety of channels, you also need to ensure you are making those engagements meaningful. Done well, you can increase your sales pipeline. In fact, it has been proven that successful marketing automation adoption can increase your sales pipeline by 10 per cent.
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