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todayWednesday, 29 July 2015

In-store Wi-Fi keeps customers happy and spending

Almost one-third of consumers say they spend more due to their use of digital during the shopping process. by Brian Walker

Is your online marketing scattergun or on target?

Why 100 unplanned social networking posts will get you nowhere. by Craig Reardon

yesterdayTuesday, 28 July 2015

Heavenly way to customer loyalty

How to turn your customer service around to deliver a loyalty leap of up to 40%. by Michel Hogan

Be a rock star by getting your priorities right

Effective prioritising is, thankfully, not always a matter of getting up at four in the morning. by Eve Ash

Connections are key to unlocking sales opportunities

Getting it right by degrees will help you connect with sales opportunities. by Sue Barrett

Monday, 27 July 2015

Elephant vs rider: why research gets it wrong

How not to get the wrong findings from your consumer research. by Bri Williams

Friday, 24 July 2015

Is your Big But getting in the way?

Take ownership when you let someone down, especially when the stakes are high. by Trent Leyshan

Why you need to pay attention to cultural differences with your global-sourcing strategy

The way roles are defined and typically performed in Australia is not always the same in other countries. by Scott Linden Jones

Friday, 24 July 2015

Will Australian property markets be affected by China’s slowing economic growth?

Even though the mining boom is over, Chinese money is still flowing into Australia through growing numbers of Chinese tourists, students, settlers and increased bi-lateral trade. by Michael Yardney

How to really understand who your buyer is

These days it has become a standard for brands and marketers to create buyer personas to define their target market and create a more effective marketing strategy. by Michelle Gamble
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