Piers Hogarth-Scott
News and interviews on Piers Hogarth-Scott including trends, features, blogs and community conversations from an Australian business perspective.
How tryvertising can turbo-charge your salesWednesday, 22 October 2008
Tryvertising, which involves allowing consumers to try your product in real-life situations, has been described as sampling on steroids. As TAMI DOWNER explains, it can be a way to win new customers and generate a bit of buzz about your company. ...
The right words, the right mouths
Thursday, 02 August 2007
A new Australian company is marrying the latest technology with the oldest form of marketing, word-of-mouth, and creating a buzz among consumers right across the generational divide. By SIMON LLOYD. ...
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