An Australian company has teamed up with German audio giant Blaupunkt to launch the world's first internet radio for cars.
MiRoamer, which is based in the Melbourne suburb of Doncaster, will announce the new partnership at this week's 2009 Consumer Electronics Show in Las Vegas.
"The beauty of internet car radio is the customised user experience," says George Parthimos, founder and CEO of miRoamer.
"Today, users want to jump in their car and go – no pulling out third-party devices or plugging in cords to access their music and information. MiRoamer's development with Blaupunkt is the first seamless internet radio solution," he says. "Now, with the simple push of a button, users can access AM/FM stations or internet radio's thousands of music, entertainment, news and talk stations from around the world, all from the same car stereo."
The car radio will enable drivers to tune into miRoamer's tens of thousands of radio stations and save favourite internet radio stations easily on a large screen display.
This article first appeared in Inside Retailing
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