Author: Kevin Moore on
7 February 2012
As we move beyond Australia Day and Auckland Day into the real start of the year in our unique countries, it's worth looking at how the US has traded through its holiday and New Year sales season.
Author: Kevin Moore on
9 January 2012
This article first appeared July 19, 2011.
There is an old adage in retail marketing. It revolves around the importance of the power of the retail store staff to change our minds when we come pre-prepared to buy a specific brand. The adage is that: "if it goes on the body, in the body or costs over $50, we shoppers always ask store staff for advice."
Author: Kevin Moore on
19 December 2011
It's been a tough year for a number of Australian retail sectors – which means it's been a tough year for manufacturers, suppliers, freight forwarders, clearing agents, recruiters and employees.
Author: Kevin Moore on
12 December 2011
The great thing about the US is access to data. Huge amounts of broadly collected and publicly available shared shopper data that allows people to make decisions on how to talk to shoppers.
Author: Kevin Moore on
5 December 2011
A few weeks ago I wrote about the lead up to the Christmas and New Year in Australia, New Zealand and the US, and the real sense that this holiday season will be much better than the last.
Author: Kevin Moore on
28 November 2011
There’s so much talk about the rise of retailer owned brands and a misplaced belief that this is a bad thing for Australians and a bad thing for Australian companies who manufacture here. Yet we have very clear evidence of well-run businesses thriving under hard working and down to earth Australians.
Author: Kevin Moore on
21 November 2011
We are now firmly into the Christmas holiday and gift giving season. Billboards, giant Santas, Christmas decorations, websites, catalogues and heaps of Christmas stock is now starting to flow into stores. This is always a thoroughly exciting, stressful and challenging part of the year for everybody who works in and around retail.
Author: Kevin Moore on
14 November 2011
My son is just finishing a two year advertising degree. He is creative and passionate about the role of the internet in messaging for brands, is media and commerce savvy – and hates writing.
Author: Kevin Moore on
7 November 2011
When we vote for politicians or pay senior public servants large amounts of money to perform important roles, we expect a level of awareness and knowledge from them in order to be able to perform their duties. We also expect them to be able to see a bigger picture and create an environment in which business can operate fairly and shoppers can shop fairly. But I may just be being naive.
Author: Kevin Moore on
31 October 2011
Whenever we launch new business models or "new mousetraps", as management consultants say, we tend to have only a short period of time during which our "newness" has value to shoppers and better margins for the business.