Online car rental company VroomVroomVroom returns to the Smart 50 after being ranked last year in second place. It's been another great year, with revenue growing from $2.4 million to $3.6 million, despite the downturn buffeting the travel and tourism sectors.
Remember when you rented a car by calling a travel agent or a direct supplier like Avis or Budget? In 2002 the founders of Vroom identified a niche in the online car rental industry and saw a massive potential to rank well in search engines.
As we interview dozens of smart companies every week, we increasingly hear about great online marketing strategies. Many fast growth companies are getting up to half their leads from pay per click or search engine optimisation. Learn from these real life
The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion.
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