Selling

Sue Barrett endorses the proposition that "everybody lives by selling something" and people buy from people they trust. Sue is founder and managing director of BARRETT, and specialises in 21st century sales training, sales coaching, sales leadership, sales capability and sales culture transformation. Sue is one of the few prominent female voices commenting on sales today. You don't have to be a sales person to benefit from her knowledge and insight. If you have an idea, capability, product, service or opportunity. that you want to take to market then Sue says you need to be able to sell - ethically, honourably and effectively.

To hone your sales skills or learn how to sell go to www.barrett.com.au.

 

Turning underperformers into sales winners

Author: Sue Barrett on

Underperforming sales people plague sales managers and organisations in every industry sector.


It’s not what you do, but why and how you do it

Author: Sue Barrett on

In December 2011 we published the 12 Sales Trends of 2012  and invited readers to vote on what they thought would be the most important trends in sales for this year. “It’s not what you do but why and how you do it” topped the rankings.


It’s an Olympic year and many of our elite athletes are rightly focusing their efforts on the London 2012 Olympic Games. There are a certain number of gold medals on offer and everyone knows their worth in terms of the honour and glory and even more so in terms of ensuing publicity, product endorsements, speaking engagement and the like.


Instant fixes for sales? Think again

Author: Sue Barrett on
Companies spend billions each year on sales training, organisational development, leadership training and other efforts to ultimately boost sales results. Often this is a waste of money because nothing changes for the better. Too busy looking for a short-term boost, magic bullet or quick fix – ie the one- to three-day motivational sales training event – many business and sales leaders miss the vital point that sales training is a long-term investment.  Smart business and sales leaders know that clarity, leadership and accountability are the cornerstones of any business. So what can we learn from them?

No sales leadership + no accountability = No sales results

Author: Sue Barrett on

Companies spend billions each year on sales training , organisational development, leadership training and other efforts to ultimately boost sales results.


Celebrating “clarity” after 17 years in business

Author: Sue Barrett on

This year I am celebrating “clarity” as my cornerstone in business. I believe clarity is the most important idea in any business. Vision, strategy, purpose, product, plans, people and all factors of successful business stem from clarity.


Why LinkedIn invitations need to be purposeful

Author: Sue Barrett on

LinkedIn is about creating and nurturing relationships. It’s a marvelous tool for researching and connecting with people and helps you forge genuine relationships based on substance and value.


It’s time to get personal

Author: Sue Barrett on

“Getting Personal” was voted as the Number 12 Sales Trends for 2011.


Elite athletes, pop stars, top selling writers, politicians, Fortune 100 CEOs all have one thing in common – they hire coaches to help them achieve their goals faster and become or maintain their “number one” status.


Collaboration software: The new sharing

Author: Sue Barrett on

“The New Sharing” was voted as the number 11 Sales Trends for 2011. Just think, it was a milestone to have a shared calendar! Well, think again. We’ve come a long way. Look out for new collaboration software tools; people within companies are better sharing information, connecting, communicating and collaborating in secure online environments. Because of this, people can connect about projects, sales pitches, client accounts and daily workflow in real time across geographic locations and time zones.



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