Selling

Sue Barrett endorses the proposition that "everybody lives by selling something" and people buy from people they trust. Sue is founder and managing director of BARRETT, and specialises in 21st century sales training, sales coaching, sales leadership, sales capability and sales culture transformation. Sue is one of the few prominent female voices commenting on sales today. You don't have to be a sales person to benefit from her knowledge and insight. If you have an idea, capability, product, service or opportunity. that you want to take to market then Sue says you need to be able to sell - ethically, honourably and effectively.

To hone your sales skills or learn how to sell go to www.barrett.com.au.

 

Why LinkedIn invitations need to be purposeful

Author: Sue Barrett on

LinkedIn is about creating and nurturing relationships. It’s a marvelous tool for researching and connecting with people and helps you forge genuine relationships based on substance and value.


It’s time to get personal

Author: Sue Barrett on

“Getting Personal” was voted as the Number 12 Sales Trends for 2011.


Elite athletes, pop stars, top selling writers, politicians, Fortune 100 CEOs all have one thing in common – they hire coaches to help them achieve their goals faster and become or maintain their “number one” status.


Collaboration software: The new sharing

Author: Sue Barrett on

“The New Sharing” was voted as the number 11 Sales Trends for 2011. Just think, it was a milestone to have a shared calendar! Well, think again. We’ve come a long way. Look out for new collaboration software tools; people within companies are better sharing information, connecting, communicating and collaborating in secure online environments. Because of this, people can connect about projects, sales pitches, client accounts and daily workflow in real time across geographic locations and time zones.


Why sex and selling don’t mix

Author: Sue Barrett on

“Sex” – as a consumer marketing and sales strategy – infiltrates our daily lives via advertising, celebrity endorsements, tabloids, publications and various other means, and has done so for as long as we can remember.


Why B2B buying decisions are taking longer than ever

Author: Sue Barrett on

Are companies taking longer to make buying decisions or does it come down to impatience on the part of the B2B sales person, in a hurry to reach their sales targets?


Learning how to ride the boom and bust economy

Author: Sue Barrett on

These turbulent, challenging and sometimes volatile times we find ourselves living in are making many of us rethink how we do business, how we live our lives and how we engage with the world.  Unless you are hiding under the doona, the rest of us are witnessing and experiencing a major transition from the Industrial Revolution to a brave new world of the New Tech paradigm.


Signs you are at risk of losing your top sales performers

Author: Sue Barrett on

There they are every day bringing in the deals. They’re always prospecting, meeting clients, networking, making suggestions about how to do things even better and they never discount unnecessarily. Best of all, your clients are happy. They’re happy with your offering, happy with your service, happy with the sales support they get and your business is profitable.


Why leading an examined life is good for sales

Author: Sue Barrett on

“Leading an examined life” was voted as the number 10 of Sales Trends for 2011. For many years you could lead an intuitive sales life because your product was your edge, but not anymore. With products replicated in minutes, the spotlight is well and truly on the specific ingredients of being an effective sales person and sales leader and managing oneself in volatile times. This all begins and ends with neuroscience.


For the third year running I recently had the privilege and pleasure of attending, presenting and acting as MC at the CSE11, Asia Pacific’s Premier Sales Leadership Conference – “The New Era of Professional Selling; The Pathway from Supplier to Partner Status”.



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