Selling

Sue Barrett endorses the proposition that "everybody lives by selling something" and people buy from people they trust. Sue is founder and managing director of BARRETT, and specialises in 21st century sales training, sales coaching, sales leadership, sales capability and sales culture transformation. Sue is one of the few prominent female voices commenting on sales today. You don't have to be a sales person to benefit from her knowledge and insight. If you have an idea, capability, product, service or opportunity. that you want to take to market then Sue says you need to be able to sell - ethically, honourably and effectively.

To hone your sales skills or learn how to sell go to www.barrett.com.au.

 

What's in a name? Well, there seems to be some confusion in the market place around the terminology used to describe those people who pay us money for goods, services, experiences, donations, etc.

We want more than a script

Author: Sue Barrett on
Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members, donors or subscribers. The sales script is a well-constructed set of guidelines that support us when we prospect.

Collaboration - the new competition

Author: Sue Barrett on

The New Competition was voted by you as the number seven Sales Trend for 2010. Over the coming years, we will see collaboration become the new competition. Markets around the world are crying out for collaboration as innovation and differentiation become scarce in a sea of commoditised products and services.


Many sales cultures are traditionally based on respect for authority, status and success, and encouraging competitive, challenging and achievement-oriented atmospheres. Although this is not true for all businesses, especially in the 21st century!

How do you create future sales superstars?

Author: Sue Barrett on
How many of us entered our sales careers with our eyes wide open? Fully aware of what it takes to be an effective sales person - ably resourced with the tools, processes, plans and support essential to our success? Knowing full well what you were getting yourself into?

What is "culture fit"?

Author: Sue Barrett on
Culture fit was voted by you as the number six Sales Trend for 2010. What is "culture fit"? Well the first place you are likely to hear about culture fit is when you are recruiting for new staff or being recruited yourself. For instance, culture fit interviews differ from behavioural interviews, in that the behavioural Interview attempts to find out about the candidate's behaviour, skills, knowledge and experience. Culture fit interviews generally do not try to determine the individual's capability, but rather considers the candidate's "cultural fit" with the organisation, their values and motivators.

Selling is not a dirty word

Author: Sue Barrett on
We are not born with our beliefs or values, they are taught to us. Our thoughts, feelings, views and opinions about the world are shaped by our experiences of many people and many things. They are coloured, rightly or wrongly, by our perceptual filters which we learn from others.

Playing "catch up" is a common challenge for organisations of all sizes. Whether you have enjoyed a period of rapid growth and prosperity, or encountered some unexpected obstacles or losses, with little warning, businesses can discover that their decision-making and activity has become very reactive. Too much time is spent putting out spot fires and reacting to situations, while too little time is spent on proactive and strategic activities.


Is your sales effort built on a house of cards?

Author: Sue Barrett on
Is your sales strategy and projected sales growth built on a house of cards?

With information comes choice and without proper guidelines and filters in place, too much information and too many choices can lead to indecision.


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