SEO
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SEO news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest seo news, trends and features and entrepreneur interviews about the seo industry. Or search for seo on SmartCompany. |
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Trends
Google suspends links of acquired site Patrick Stafford Google has penalised a site that it acquired just last week for violating the company's webmaster guidelines. | Monday, 14 March 2011 |
Google launches Instant Preview for mobile Patrick Stafford Google has launched Instant Previews for mobile search, the company announced in a blog post overnight. | Tuesday, 8 March 2011 |
Microsoft Bing gains on Google Patrick Stafford Microsoft Bing has gained some ground in the search engine war, according to the latest statistics from ComScore. | Sunday, 19 December 2010 |
New search engine uses people power Patrick Stafford A new search engine based in the United States has said it will release a test version soon in an attempt to challenge Google in at least one key area - relevance. | Wednesday, 3 November 2010 |
Facebook teams up with Bing Patrick Stafford Social networking giant Facebook has teamed up with Microsoft’s Bing search engine, with the engine to start adding Facebook’s social data into results. | Thursday, 14 October 2010 |
Firefox releases updates to fix security issues Patrick Stafford Firefox maker Mozilla has released two new versions of the popular browser to clamp down on some security issues. | Thursday, 9 September 2010 |
Bing grows 88% in year since launch Patrick Stafford Software giant Microsoft may be trailing behind its rivals in the search engine space, but Bing has still managed to gain some ground over the past year. | Monday, 12 July 2010 |
BP buys “oil spill” adwords Jessica Goodear Embattled oil giant BP has bought search terms and adwords specific to their oil spill for search engines like Google and Yahoo to improve their image in the wake of the worst oil spill in US history. | Thursday, 10 June 2010 |
Google TV could be impacted by net filter Patrick Stafford Google's upcoming TV software product, Google TV, could be impacted by the Government's proposed internet filter. | Sunday, 30 May 2010 |
Microsoft Bing records 10% US market share Patrick Stafford According to new figures from market researcher ComScore, Microsoft Bing has managed to capture 10% of the US online search market. | Tuesday, 17 November 2009 |
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News
Revealed: the 10 industries that spent the most on AdWords in 2011 Patrick Stafford Search engine optimisation experts say SMEs should reconsider how much they pay for Google ads. | Wednesday, 25 January 2012 |
Twitter hits out at Google over move to make Google+ a bigger part of search results Patrick Stafford Google has announced a suite of new updates for its search results that more closely integrate the company's own social networking service, Google+. | Tuesday, 10 January 2012 |
Google gives itself search ranking penalty after sponsored blog controversy Madeleine Heffernan Google has penalised the search engine ranking of its Chrome browser after it was revealed it had broken its own rules by promoting Chrome through sponsored blog posts. | Wednesday, 4 January 2012 |
Google releases list of top searches, SMEs urged to stay on top of current events Patrick Stafford Internet giant Google has released some of the most popular search terms of 2011, and Australian businesses are being warned to pay attention – they could hold the secret to gaining your website a little more traffic. | Wednesday, 7 December 2011 |
Google lists algorithm tweaks, SMEs urged to keep on top of changes Patrick Stafford Google has published a number of changes to its algorithm that have been made in the past few weeks, although it has warned website operators that they shouldn’t necessarily make huge, sweeping changes to their sites. | Tuesday, 15 November 2011 |
Google launches brand pages for Google+ but businesses told wait and see Patrick Stafford Australian businesses have been encouraged to register their brand name on Google+ after the search giant finally allowed companies to create their own pages. | Monday, 7 November 2011 |
Businesses urged to create blogs, online video as Google changes algorithm to emphasise new, relevant content Patrick Stafford Businesses are once again being urged to start creating blogs and uploading videos to sites such as YouTube in order to get the most out of critical new Google algorithm changes that will affect more than a third of all searches. | Friday, 4 November 2011 |
Google analyst warns SMEs to start thinking about Christmas SEO Patrick Stafford Online businesses need to start thinking about how they will approach their search engine marketing for this year's Christmas rush as early as October, one Google retail industry analyst has warned. | Tuesday, 30 August 2011 |
Google gives the world a new peek as its infamous algorithm and warns of crackdown on content scrapers Patrick Stafford Google releases a short video that details some of the famously secret technology that ranks certain sites above others. | Monday, 29 August 2011 |
Australia Institute report warns of search engines restricting online competition Patrick Stafford Nearly two thirds of Australians want the Government to take more action on ensuring competition on search engines, according to new research conducted by the Australia Institute. | Wednesday, 17 August 2011 |
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Features
Raising the bar with SEO Patrick Stafford With most businesses now on board with the SEO requirements that forward-thinking SMEs were doing five or six years ago, how can innovative businesses get ahead of the pack? | Wednesday, 8 February 2012 |
Why you're never going to rank number one on Google - and what to do about it Fred Schebesta Find out why one website outranks another – and what you can do about it. | Thursday, 3 February 2011 |
10 web trends to watch in 2011 Patrick Stafford When it comes to web strategy, SMEs can't afford to fall behind. Here are 2011's top trends in web sales, social media, design, SEO and web content. | Monday, 24 January 2011 |
10 ways to make your business appear bigger than it actually is Patrick Stafford Getting the attention of bigger clients is always hard, but businesses using these techniques will be on the front foot. | Monday, 2 August 2010 |
The dark art of blackhat SEO Patrick Stafford The dark side of online marketing – known as blackhat SEO - throws up some serious ethical questions. | Monday, 5 July 2010 |
10 ways to prepare your website for Christmas Patrick Stafford With Christmas fast approaching, smart online retailers should be thinking about their holiday strategies. | Wednesday, 7 October 2009 |
How Bing can make your business better Patrick Stafford With the phenomenal rise of Microsoft's Bing, businesses are advised to incorporate the new search engine into their SEO marketing strategies. | Wednesday, 12 August 2009 |
Inside the new Google search - how you need to adapt Patrick Stafford Internet giant Google has just introduced changes to its searching process that will allow users to refine search terms into narrow categories. | Monday, 18 May 2009 |
Online marketing: the latest tips and trends James Thomson Six of Australia's best online marketing minds nominate the latest tips and trends in online marketing. | Monday, 23 March 2009 |
Top 10 online retailers Patrick Stafford The online retail sector has been dismissed as a distraction from the real game - even recently, by retail giant Gerry Harvey - but the figures, and the trend, tell a different story. | Monday, 9 February 2009 |
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Entrepreneur Zone
Grace Chu Patrick Stafford  Four years on, with a client base boasting MySpace Australia and Channel V, First Click Marketing continues to hit the ground running. | Thursday, 22 October 2009
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Stepping up the search Amanda Gome  Rahmon Coupe explains how he built a global search optomisation company from Adelaide and reveals where SEO is heading. | Tuesday, 18 August 2009
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Turning around a troubled start-up Amanda Gome Online development and marketing firm Ansearch was a mess when David Burden became chief executive in February 2008. But a clear focus and help from investors such as the founders of Hitwise have turned the business around. | Tuesday, 27 January 2009 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008 |
Life after Destra, and the digital future Amanda Gome Dominic Carosa, 33, was until two months ago, the founder and chief executive of digital media and entertainment company Destra Corporation. He talks to AMANDA GOME about life after Destra, the lessons he learnt, his new plans and how the digital world is | Monday, 23 June 2008 |
Building online traffic with Vroom Jacqui Walker The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion. | Tuesday, 18 March 2008 |
Trend master Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Monday, 10 December 2007 |
Trend master Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Friday, 2 November 2007 |
Trend master Amanda Gome What will the world be like in 30 years? And what opportunities will this world provide entrepreneurs? Europe's foremost futurist, Ray Hammond, tells AMANDA GOME. | Wednesday, 24 October 2007 |
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