Money
Do you have questions about raising private equity or venture capital? Then this column could give you the answers. When it comes to winning over tricky investors you need all the help that you can get. Lead writer, Gail Geronimos, is the founder of Achaeus, which helps entrepreneurs develop their businesses, provides you with powerful presentation tips and investor secrets that will make a big difference to your efforts in raising equity capital.

 

When raising capital, it is salient to keep in mind certain 'facts of life' that will not only keep you sober, but will keep you sane.

Who’s listening?

You know it’s a killer pitch, but how do you know you’re telling your story to the right person?

You don't get a second chance to make a first impression. Here are some pointers.

The art of the pitch? If you want investors to grab the ball, throw accurately and make sure thay know how to catch.

If you're going to an investor with your hand out, you don't want to make ANY mistakes.

Don’t kid yourself you have no competition, and never ever make that claim when pitching to potential investors.

I have seen hundreds of pitches. Some great and some so far off the mark that you wonder what the entrepreneur was thinking.

On the other side of the table in the capital raising stakes is the venture capitalist – and they lie too! Here are their top 10.

Entrepreneurs, especially those who are after some capital, tell lies. Here are the top 10.

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