Sitepoint
News and interviews on Sitepoint including trends, features, blogs and community conversations from an Australian business perspective.
The power of mobile marketingThursday, 26 August 2010
Australian businesses can be frustratingly slow when it comes to adopting new technology, and mobile marketing is one area where few companies have dared to tread. ...
Top social media campaigns & what you can learn from them
Tuesday, 10 August 2010
Social media is a great business tool, but how many companies are actually using it well? ...
The stars of Australia’s crowd-sourcing hub
Tuesday, 08 June 2010
It's no wonder crowd-sourcing has been described as "outsourcing on steroids" – few trends have had as much impact on the way small businesses can compete with their bigger end of town, by giving them access to low-cost, high quality services from anywhere ...
Twitter reaches 50 million messages per day, but where is the big revenue idea?
Wednesday, 24 February 2010
Social networking service Twitter has reached a new milestone in hosting over 50 million "tweets" per day, the company announced on its official blog recently. ...
New social networks could be good research tools for SMEs
Wednesday, 24 February 2010
A new group of social media tools are hitting the market designed to track and monitor the everyday actions of users such as credit card payments and restaurant experiences. ...
The digital dozen
Tuesday, 23 February 2010
Australia's landscape of web start ups is littered with the broken dreams of entrepreneurs and smells of burned investor cash. ...
How to market your own business with an iPhone App
Friday, 15 January 2010
This article first appeared November 10, 2009. Given the extraordinary success of Apple's App Store, it's no wonder that corporations all over the world want a piece of the action. ...
Free software trials for Facebook fans shows how social media is connecting with sales campaigns
Thursday, 14 January 2010
The decision by computer security firm McAfee to release a six-month free trial of its software to any Facebook user who becomes a fan of its official page has been met with mixed reaction from experts and has provided another example of the way companies are ...
10 things your web developer must have
Tuesday, 12 January 2010
This article first appeared October 27, 2009. It's a jungle out there for companies wanting help with their website. Just ask Simon van Wyk, chief of web services firm HotHouse. ...
The next 15 trends in social networking
Friday, 08 January 2010
This article first appeared July 14, 2009. There is no hotter trend in the internet, marketing and media space than social networking. What started out as a way for 'cool kids' to talk to each other has now become essential part of every company's marketing ...
The secrets behind Dell’s $US6.5 million Twitter strategy
Wednesday, 09 December 2009
International computer manufacturer Dell is able to achieve millions in sales through social network Twitter due to persistence and honesty, social media experts have said. ...
How to market your own business with an iPhone App
Tuesday, 10 November 2009
Given the extraordinary success of Apple's App Store, it's no wonder that corporations all over the world want a piece of the action. ...
10 things your web developer must have
Tuesday, 27 October 2009
It's a jungle out there for companies wanting help with their website. Just ask Simon van Wyk, chief of web services firm HotHouse. ...
10 ways to prepare your website for Christmas
Thursday, 08 October 2009
It's that time of the year again - with just 77 sleeps until Christmas, it's time for online retailers to start panicking about their key selling period. ...
uSocial to “sell” Facebook followers – but SMEs warned not to buy
Thursday, 03 September 2009
Social networking service uSocial has begun selling batches of Facebook followers to businesses, but industry experts have warned SMEs that buying Twitter or Facebook followers can actually damage a company's reputation. ...
Twitter and Facebook suffer cyber attacks
Friday, 07 August 2009
Cyber-attackers managed to bring down micro-blogging giant Twitter overnight, with hackers also causing problems for social networking giant Facebook.' ...
Tweet your way to marketing success
Tuesday, 04 August 2009
Social networking giant Twitter has grown from an internet gimmick into a full-blown marketing tool. For SMEs, being able to spread your message and sell to millions of people with no cash required is an offer too good to refuse. ...
The next 15 trends in social networking
Tuesday, 14 July 2009
There is no hotter trend in the internet, marketing and media space than social networking. What started out as a way for ‘cool kids’ to talk to each other has now become essential part of every company’s marketing strategy. ...
Research casts doubt over whether Twitter fad will last
Thursday, 30 April 2009
Over 60% of Twitter users stop using the service within just one month after joining, new research from Nielsen Online has revealed. ...
Skittles Twitter stunt backfires spectacularly… or does it?
Thursday, 05 March 2009
An attempt by confectionary brand Skittles to cash in on the Twitter trend has turned out to be a humiliating disaster, and provided a perfect lesson in the dangers of marketing using social networking. ...
