SmartCompany50 rank: 29
Revenue: $3.5 million
Growth: 43%
Founders: Greg McDonald, 52
Based: Sydney
Employees: 9
Industry: Manufacturing
Website: www.mediamovers.com.au
Media Movers markets, assembles and fulfils digital media products like DVDs, CDs and USB products. Greg McDonald started the company in 2002 and used an effective e-marketing strategy to expand the business through SEO and SEM.
McDonald has opened the web to customers, with online demonstrations of products and ability to download information very popular. An uncluttered website that does not use unfriendly flash shows attracts 7500 visitors a month.
Nearly 10% of revenue comes from New Zealand and there are plans to expand into Britain and Ireland. The business is also looking at online selling and e-fulfillment.
