Smart50 rank: 42
Revenue: $1,533,229
Growth: 45.35%
Founders: Joshua Kamil, 25
Head Office: Victoria
Employees: 3
Industry: Internet
Website: www.readysteadyprint.com.au
Joshua Kamil, founder of online print business Ready Steady Print, says his biggest problem is the one that plagues web sellers everywhere – converting website visits into sales.
“The biggest challenge was being able to recognise what was important to our online customers and what would cause them to either make a purchase or abandon the cart altogether,” Kamil says.
“That is the ongoing focus now – getting to know what motivates our online customers to actually go through and click that buy button as opposed to clicking back and going to our competitors.”
During the past 12 months Ready Steady Print has thrown itself into the business of testing everything that could affect conversion, from text, fonts and colours to headers, footers and everything in between.
“You name it, we will be testing it,” Kamil says.
The focus appears to be paying off and during the past three years average annual revenue growth has been 45.6%, with revenue hitting $1.5 million in 2010-11.
The company’s model – customers go online to tap into a network of printing companies that Ready Steady Print has developed – means it already has a strong online reputation, putting it well ahead old school printing firms now desperately trying to make the migration to the web.
But working on the web isn’t always without problems and in January the company was hit by a scammer who ordered 200,000 brochures using a stolen credit card.
“It was not a great way to start 2011,” Kamil says.
“I don't believe the problem will be able to be solved anytime soon with the technology that the banks have as they are unable to offer their online merchants address verification systems.”
