Smart50 rank: 49
Revenue: $961,780
Growth: 36.64%
Founders: Tyson Grubb, 32
Head Office: South Australia
Employees: 3
Industry: Wholesale trade
Website: www.synotronics.com.au
Normally the customer is the most difficult party to please in a business deal but for Tyson Grubb’s electronics trade company Synotronics it was the suppliers.
“I had to convince importers of the products that we could supply their products over the internet and that we would provide the backup support to match the products,” he says.
“Many suppliers felt that if you were internet based then you didn't have the means to connect to the customer.
“We have proved that by using the phone and email effectively you can get the same results as being onsite.”
Synotronics began trading in 2007, starting with electronic test equipment sold via the Internet.
Grubb’s company now operates four sectors providing environmental and scientific instrumentation, batteries, battery chargers and analysers, lab equipment and tools for engineers.
The company has only three employees but pulled in just under $1 million last financial year.
“When the business has become busier it has been a challenge to maintain the level of service required for our customers,” he says.
“We have solved this by implementing systems and making lists of what needs to be done on a daily basis to prioritise.”
Grubb sees a lot of competitors following in his footsteps as they improve their online marketing strategies.
He thinks online marketing is a very powerful tool and encourage young entrepreneurs to “use marketing that you can measure the results”.
“Other companies are starting to develop their own web strategies, which is bringing more competition into the market place,” he says.
“We continue to improve our web sites to stay ahead of them as they struggle to keep up.”
The company plans to increase staffing levels over the next year, along with increasing its product line.
“We aim to be the largest environmental and scientific equipment suppliers in Australia by always questioning the way customers are targeted and looked after,” Grubb says.
