Author: Benjamin Nicoll on
2 September 2010
Twitter usage has more than doubled over the past year and during this time we have seen the use of tagging become a great way to help filter the information. If you are unsure of how this all works then you need to know there are two types of tags currently being used: HashTags and more recently CoTags.
Author: Benjamin Nicoll on
5 August 2010
For the aspiring social media evangelist, budding marketer or savvy business owner wanting to get the most out of social media, then I cannot recommend enough the value out of taking your social media learning to the next level. To do this, join an online “group” and follow it up with a little human interaction.
Author: Benjamin Nicoll on
10 June 2010
The end of the financial year is fast approaching and it presents a great time to stop and look back on your social media marketing efforts for the first half of the year. When evaluating or measuring the success of these efforts a great place to start is by looking at the website statistics to see just how well you are (or are not) doing.
Author: Benjamin Nicoll on
27 May 2010
Yesterday finally saw the "invitation only" period for Google Wave end. Now everyone can dive into the latest Google Labs project and see
what all the fuss is about.
Author: Benjamin Nicoll on
6 May 2010
We acknowledge that social media is now a part of everyone's lives. So where does a business draw the line on what employees can say and how they are allowed to behave online - both during work and private time?
Author: Benjamin Nicoll on
22 April 2010
Companies need to accept that Twitter users and bloggers, especially the higher profile ones, now have a solid journalistic voice when it comes to brand opinion. Reactions to this media are necessary and needs to be treated just as seriously as traditional mediums.
Author: Benjamin Nicoll on
8 April 2010
So you have built your website... You are fairly happy with it... You have updated all the content and put in some nice images. You've even done all the hard work ensuring all the keywords and meta tags are appropriate for search engines and are trying your best to keep the blog up-to-date. So now you want to start using social media to try and engage users and drive more traffic to the website. (You have already installed Google Analytics so you know how many visitors you have.)
Author: Benjamin Nicoll on
18 March 2010
Don't forget about the importance of your own website when planning your social media strategy. I continue to see so many small business operators trying out social media marketing techniques only to visit their website and find something that must have been developed by 'a friend who knows how to program the web' back in the 90s.
Author: Benjamin Nicoll on
25 February 2010
Savvy consumers empowered with location aware internet devices are using emerging applications to explore new places to eat, drink, shop or simply visit within their city and then sharing this experience with the world.
Author: Benjamin Nicoll on
11 February 2010
It is Super Bowl week and although it might not have the biggest following in Australia, it is always interesting to see how the major companies with the biggest budgets decide to promote their products via the most expensive advertising space on the planet.
