Laurel Papworth has been named in the global Top 50 social media influencers by Forbes Magazine, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel’s blog has also been named by AdAge as one of the top media blogs in the world.

With over 20 years’ experience in virtual worlds and online communities, Laurel has consulted with large brands and organisations including Middle East Broadcasting, the Singapore Government, Westpac and Sony. Her consultancy group The Community Crew helps businesses manage social media websites, and their overall social presence.

Laurel’s expertise provides fresh insight into how businesses can approach social media not just as a gimmick, but as a piece of their overall business strategy. You can follow Laurel on Twitter here, visit her blog, or contact her through her business.