Blog Entries for Social Media Business

Making the list: Social media monitoring – part two

eschmidl@hotmail.com — Wed, 12 Sep 2012 22:38:00 +0100

Want to create a social media monitoring panel to manage the flow of information? What should we monitor? I find that making a list always helps. Let's make the list first then, next week, use a tool to pull everything into one screen.

But first, let's talk about the term "social media". Back in the 1980s social media was called virtual community management or online community management. By 2005 my courses at the University of Sydney were called Web 2.0 and UGC Marketing: Friendste [...]

Nosey Parkers: Social media monitoring – Part 1

eschmidl@hotmail.com — Wed, 22 Aug 2012 14:00:00 +0100

With my ear pressed against the back of their seat I overheard everything.

This man and woman, with heads close together, started discussing their department, the staff and the issues therein. In the next 40 minutes I had a very clear picture of what was going on at a Melbourne financial services company, who was pulling their weight, where the department was losing money, who was – ahem – enjoying intimate relations with whom. All the fun stuff.

I fleetingly thought of blo [...]

You need to know

lpapworth@smartcompany.com.au — Wed, 15 Aug 2012 14:00:00 +0100

I travel. A lot. Airline staff greet me by name and not just because I've left my conference name tag on my jacket.

So when I'm in a new city and looking for a place to eat, I amble down the street to see what I can find. Invariably, there is one restaurant that is empty and the staff are waiting around for customers yet right next door is a full restaurant with a queue of hungry people.

So do I pop into the empty restaurant congratulating myself on finding a seat? No way! I [...]